The Explanation Behind 2 Misunderstood SEO Content Tips

Yeah, you’ve probably heard all of these phrases before, but there is a difference between knowing a cliché saying and actually understanding what it means.

Web Content Must Be 100% Unique

Some people say that web content must be 100% original. Same difference.

Technically, anything you publish should be original (regardless of where or how it is published) but that’s not where the confusion lies.

• Unique means “being the only one of its kind; unlike anything else.”
• Original means “created directly and personally by a particular artist; not a copy or imitation.”

The preceding definitions are courtesy of Google search. You can find many other definitions out there but they all say the same basic thing. Not a single definition phrase matches the other one.

With that being said, if something is truly original it will pass the test of plagiarism tool. You might not get 100% unique result simply because certain words and phrases are often used in a common context.

The thing is, original and unique content does not come from a list of keywords. The most valuable topics already are unique to you. But it all boils down to knowing that your blog is a place to tell your stories, define your brand, and communicate with your best customers.

Quality Above Quantity.

Bet you never get tired of hearing this one. It’s the reason you intentionally cut back from publishing 10 blog posts a week down to only one or two. But you’re still missing the point.

If you have nothing worth publishing about, don’t publish anything at all. When you create a schedule that requires a certain number of blogs within a certain period of time then you are still putting too much emphasis on frequency and quantity.

More importantly, this applies to an individual basis too. Each post does not have to be a specific length or word count range. The keyword density could be zilch. What matters is that each post has a purpose and executes as simply and effectively as possible.

Read more: 7 Point Content Quality Checklist