Protect Your Brand from Reckless SEO Providers
It’s not hard to find an SEO provider… just Google it.
Sadly, you might want to dig a little deeper to find a trustworthy SEO provider if you care about the reputation and credibility of your brand.
What you might actually want to search for would be an “internet marketing specialist”… somebody who focuses on every opportunity to attract qualified traffic. SEO providers can be reckless if they focus only on getting your website on the front page of Google.
Maybe they can’t help it. It’s not their fault… they don’t know any better. An SEO provider tends to think in keywords and authority links and Google Page Rank because these are all specialized skills. The problem is that search engine optimization is a specialized portion of something bigger.
When you hire an SEO provider who doesn’t understand the big picture, they can get you on the front page of Google search results. They can optimize each of your web pages. They can build high PR backlinks, somewhat naturally, on relevant authority sites. You will get your money’s worth for sure…
Unfortunately, your web presence will be polluted by over optimization. Rather than focusing on SEO experience, ask about marketing experience. Results should take time but the strategies should be sustainable… not aggressive.
You don’t have to invest the time it would take to understand how SEO works, or which internet marketing strategies are most effective for your industry or niche. Actually, that’s why you want to hire the expert who already specializes in those things… so you can focus on what matters more.
The simplest way to protect your brand by avoiding a reckless SEO provider is to pay attention to the questions they ask. Don’t waste your money on anyone who isn’t concerned by the important things, like who your best customers are or what sets your brand apart from competitors.
Most SEO companies won’t ask those important questions, but that’s how you know that an internet marketing specialist (who does need to know about your brand and your core audience) will provide longer lasting results with a higher ROI as well of peace of mind that your reputation is in good hands.