Key Points for Building a Better Blog
There are two kinds of blogs: those worth reading, and those that shouldn’t even exist.
If your sole purpose of a blog has always been for SEO reasons then you probably fall into the latter category. This should be the year you decide to scrap it or do something different because a better strategy will bring qualified leads to your website.
Start by stopping. Stop worrying about link building strategies, keyword optimization, Google Page Rank, and all the other nonsense. Stop overlooking the most important element of a successful (therefore top ranking) blog… that they are actually worth reading.
Mix it up
A blog doesn’t have to be entirely articles. Trigger and intrigue other senses with visual blogs such as a video or info graphic. Keep traffic engaged with an audio podcast they can listen to while multitasking because time is precious.
Have a point
If you don’t have something worth saying, don’t bother saying anything at all. Blogs are for your audience, not for you.
Take another look at quality vs. quantity.
One of the most misinterpreted wisdoms circulating the internet marketing industry is to put quality first. If you do have the sense to follow this logic then you might be only publishing one to two posts a week. That’s a good start, but it works on an individual level too. A strong topic and effective post does not have to be a certain length (or word count).
Optimize for the right audience.
Just forget search engines exist for a moment. That’s not the point of a blog. Successful content marketing focuses on your core audience(s) and should appeal more to your best customers. It helps to filter out unqualified traffic.
Clean it up
If your blog has fallen into the “waste of web space” category then you should clean it up. Delete all posts that are useless and worthless. Even if it means you have to start over entirely from scratch, there’s no point in keeping something that offers nothing of value. Make room for something that is useful.
Tell a story
Really, this is a general trigger when looking for a topic idea. There are—or should be—stories that express a message. Stories that the right audience will relate to. Stories that define the why behind who you are and how you do business.
If you don’t have any personal stories on your blog… go tell one now!