image of tausif akram By: Amby
10 Apr 2014

2 Easy WaysTo Improve Your Content Marketing

It’s safe to say that content marketing is really the heart of internet marketing at this point. It is the foundation that your online presence will stand on—or it is the foundation that will crumble and crash. It should also go without saying that the strength of this foundation depends on the quality of the designer, writer, or video producer that you invest in.

Let’s not waste time debating on the obvious truth of “you get what you pay for”. There are too many cheap service providers ready to take your money in exchange for a half-assed video, article, or graphic and never look back. As the fool who was willing to risk the reputation of your brand by publishing cheap content… you deserve it.

The most common form of content marketing is article marketing, but most of the following tips can be applied equally to graphics &infographics, videos, audio, and any other form of content you wish to use.

Authority

A quality writer is an expert in… well, writing quality content. But that does not mean they are qualified to write about your topic with strong authority. As the industry expert, it should be your job to provide the topics and substance needed to produce an informative piece of content.

Alternatively, you can search for a specialized writer—somebody who is a quality writer and experienced in your industry. Such a specialist would definitely have much higher rates than a general content writer, but it would take the pressure of topics and material off your shoulders.

In any case, the whole point of content marketing is to establish your brand as an industry authority while gaining exposure to a targeted audience. If you are lacking in authority, you are simply wasting your time.

One of a Kind

The words “original” and “unique” are often misunderstood to mean “must pass a plagiarism test” so let[‘s be very clear on something. You should never, ever, ever, ever take topics or content from a competitor. Never!

It’s not just about ethics or morality. It has nothing to do with Page Rank or SEO, and it’s not even because the mess created by an article spinner is usually crap while the original is always better.

To be blunt, copycats are not one of a kind. Copycats are unoriginal. They are bland and dull and pointless. The brands that build lasting relationships with customers do so because they are different… they stand out.

Use your content marketing to define and express the originality of your brand, to appeal to like-minded individuals within your core market. When copycats try to rip off your content, that’s when you know that you’re doing something right.

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