Why Cheap SEO Writers are a Waste of Time and Money
Due to economic challenges, a website owner can easily find SEO “writers” to produce content for online marketing… and it’s dirt cheap. The average going rate seems to be about $5 for a 500 word article, but of course you probably already know this.
It’s where many online businesses start, because cheap content fits the start up budget. It’s also why you are reading this article, wondering if your business will ever be successful. Because the thing you neglected when you chose a cheap SEO writer is the counterproductive impact of cheap content.
Content Marketing Should Help You Grow, Not Hold You Back
A successful content marketing campaign involves a powerful persona… defining your brand as something unique. It sets you apart in any industry and gives your core audience a reason to choose you over every other option available. Content marketing focuses on the information your best customers want… not just the topics that sound good to you.
On the other side, there is cheap content. For $5, you can pay somebody from the Philippines to take one of your keywords and give you 500 words that may or may not even make sense. But hey, if it passes a plagiarism tool…
It Defeats The Purpose
Most of the time, business owners choose cheap content writers because they just want to get on the front page of Google and then worry about engaging humans later.
Welllll… good luck with that. Cheap articles are usually spun, and that usually results in being blacklisted by search engines.
Shortcuts Turn Out To Be the Longer Way There
If you are really serious about reaching your destination, you can save yourself a lot of time and frustration by sticking with the long way and doing it right. Take your time, to make a plan, and to identify potential obstacles beforehand so you can also look for the solutions. The less back tracking you have to do, the better because you can consistently move forwards.
It may sound tempting to try and save some money now, but in the long run you will be wasting more than just money on repairing the haphazard content that not-so-surprisingly has been holding you back.
The Point Is Clear. The Choice Is Ultimately Yours.
There will always be cheap SEO writers willing to work for slave wages. But the writers you should hire are actually those who have acquired the skills and experience to recognize their worth. A true quality content writer will do so much more than just deliver a page of words… but first you have to recognize that you need more than a pile of nonsense in order to grow your business.