Early Stage Internet Marketing Mistakes

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VIEWS: 6353 Views CATEGORY: SEO READING TIME: 2 Min To Read UPLOADED ON: 22 Jul 2014

Startup businesses require extra special attention in the early stages of internet marketing because setbacks or mistakes will cost a loss in potential loyal customers.

Stop Trying To Explain Yourself!

At any stage, it is a huge mistake to focus your time and energy on explaining your start-up business—who you are, what you do, why, etc.

This mistake is often made during the early stages of development for a startup business, which makes sense because you want to be sure everyone understands your business concept.

Instead, talk about what your business can do in as few words as possible… and then focus on the benefit (not the features) of your product or service.

Show. Don’t (Just) Tell.

There’s a good reason why visual-driven social networks and apps (Pinterest, Instagram) are so popular. It’s easier to immediately relate to and retain the information you see than the information you read or hear.

Great copy is king, but it’s still the visual impact that is critical for breaking down complex subjects, simplifying comprehension and ultimately increasing conversion.

Stop Focusing Too Much on Getting Traffic Instead of Qualifying Traffic

Any boost in traffic is useless if your bounce rate is too high. Focus on whom you reach, how you reach them, and how they respond to your site. It’s better to attract 20 customers than it is to attract 200 “visitors” who don’t convert.

Nobody Likes a Copycat

One of the worst mistakes you can make is copycatting other relevant brands. This isn't even just limited to internet marketing. In general, originality cannot be faked or duplicated. In some cases, you may feel like a sentence or phrase needs to be written the same way. However, there is always a way to write it without being a copycat. You may restructure the content by replacing text with a better vocabulary. You can also rephrase the content using the paraphrasing tool. This utility allows you to present an existing idea using different words

While duplication of others' work isn't recommended in any case, as it will make you a plagiarist and cause serious damage to your reputation and fame. The penalties for plagiarism are severe, and it can destroy your career in a flash. Therefore, make it a habit to check for plagiarism before publishing your written content. Identify instances of plagiarism along with their sources.

Instead of trying to be "like" anyone else… focus on how you are different!

Read more: The Explanation Behind 2 Misunderstood SEO Content Tips


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