Why Use Facebook Video Ads? 5 Benefits You Just Can’t Ignore

Running a successful ad campaign on popular social media platforms like YouTube, Facebook, and Instagram has become extremely important for businesses in order to secure their position and unlock access to new customers in this highly competitive environment. The popularity of video content has given rise to the usage of video ads in your marketing campaigns. As a major proportion of the audience prefers to consume video content, you must opt for video ads if you don’t wish to fall short of your competitors.

Nailing down your audience is possible through various tools, but Facebook video ads stand out in this spectrum due to various reasons. With Facebook video ads, you can work on building a strong online presence for your brand.

In order to start using Facebook video ads, you’ll be quite interested to know the benefits they bring. That’s exactly the reason why we are here! In this blog, we will share 5 benefits of using Facebook video ads that just cannot be ignored. So let’s delve into them without any further delay! 

5 Benefits of Using Facebook Video Ads

Facebook is the second-largest platform in terms of the audience of videos right after YouTube. Hence, Facebook video ads open a massive opportunity for businesses to explore a whole new world and gain the results they have been looking for. The following benefits can help you understand why using Facebook video ads has become more crucial than ever before!

1. Capture Attention Instantly

The foremost benefit of using Facebook video ads is their power to capture the attention of the audience instantaneously. It’s because videos are more captivating and attention-grabbing as compared to text and images. While watching videos on Facebook, the users are shown ads by this social platform’s algorithm. In order to continue watching a video, they will have to watch your video ad, which can increase your chances of converting this lead. 

Relevant ads play a vital role in lead generation. In situations where users encounter irrelevant ads, they may become frustrated or annoyed. This frustration may lead them to explore alternative ways to access the content they desire, such as downloading a video. With the assistance of the Facebook video downloader, users can save videos and stories onto their devices and watch them offline at their convenience.

While picture-based ads can easily be skipped by simply scrolling down, they cannot find such an option while watching a video ad on Facebook. Therefore, Facebook video ads have more potential to grab the interest of the targeted audience. 

2. Boost Engagement and Brand Awareness

The Facebook video ads appearing on the feeds of the users or in between the streaming videos get more engagement in comparison to other forms of ads on this platform. The algorithm of Facebook carefully examines the engagement of users with the ads; hence, it displays the ads only to the relevant audience. With video ads on Facebook, you can boost the engagement rate and get more specific in targeting the closely related potential customers to your business.

In addition, Facebook video ads are also popular in improving brand awareness. As Facebook has around 3 billion active users, your business is exposed to a wide pool of audiences. However, you need to be highly specific in this spectrum because not all users might be interested in the product or service you’re offering. That’s where Facebook video ads become extremely useful, as they allow you to reach out to a specific range of audiences. 

On Facebook, you can run objective-specific campaigns, and of the objectives that you can set is brand awareness. By setting this objective for your video ads, you can surely leverage a lot from this platform and grow your brand.

3. Get Higher ROIs

ROIs, or Return on Investments, is a popular measure to track the performance of ad campaigns on social networking platforms. Another promising benefit of Facebook video ads is their ability to generate higher ROIs. It simply means that you are able to make more conversions through Facebook videos as compared to running advertisements on other platforms. 

However, in order to get the conversions that you desire through Facebook ads, you must set clear goals first. It will allow you to create specific ads for the audience and lead them to take your desired action instead of creating confusion. In addition, you should also ensure to use Facebook Analytics to track the performance of your video ads and optimize them accordingly.

4. Showcase Your USP

Hundreds and thousands of brands use Facebook advertising to market their products and services. Hence, you’ll also have to bear a lot of competition in Facebook video ads as well. If you want your ads to perform well, it’s essential to make video ads that help you stand out from the competition. 

To make it possible, you can create a high-quality video for Facebook ads that showcases your USP (Unique Selling Proposition). What makes your business different from its competitors? That’s what a USP is! You must describe it as an attention-grabbing video for the audience. Additionally, you can also create Facebook video ads on the pain points of your potential customers that can pique their interest.

5. Highlight Your Expertise

It’s a known fact that people like to connect with people, not just brands. That’s where Facebook video ads stand out from other forms of advertising like text and images. In Facebook video ads, you can directly speak to the audience and highlight your expertise in order to sell your product or service. It will create a sense of emotional connection with your targeted customers and allow them to trust words that come directly out of your mouth in the video ads. Moreover, you can also share your success stories by adding video testimonials of clients that can take your advertising game to the next level!

Bottom Line

In the final analysis, after going through the benefits of Facebook video ads discussed in this blog, you must surely get interested in making it a part of your next advertising campaign. From differentiating you from the crowd to generating higher ROIs, there are various benefits of using Facebook video ads. That’s why, we recommend you not miss out on the opportunity Facebook is offering to your business to build its reputation around the world while driving more conversions through video ads.