Update Your Marketing: How to shape a modern SEO strategy

SEO, or Search Engine Optimization, is a field which is constantly evolving. As soon as a company gets to grips with the latest rules, a whole new set of instructions are implemented in the form of new algorithms and trends. Keeping up with the changes to ensure that your SEO strategy remains modern and relevant, can be somewhat frustrating, but it is a necessary part of any online marketing scheme.

The days when SEO consisted entirely of tactical tricks possessed by only the savviest online experts are long gone. Today’s digital landscape calls for a far more active and integrated approach in SEO, incorporating a mix of engaging social media marketing, high-quality content and keyword research. SEO can work wonders for your company, building your brand authority and value over time – but only if you do it right.

Understand On-Page Optimization

The first step in a valuable SEO campaign is ensuring your website is optimized to provide the best user experience. This means that you’re going to have to think about various structural and technical aspects of website construction, from providing easy navigation through tagging, to ensuring that your website is mobile and tablet responsive. Although there are various factors that can help to emphasize your SEO, it’s important to make sure that you start small and ensure your site functions well. If your users find browsing through your pages to be a nightmare, then they’re not going to keep coming back for more, regardless of your social media presence and quality content.

Do Your Research for Quality Keywords

We all know that content is a key part of online marketing, however, if you want to create quality content that optimizes your results and improves user experience, then you’re going to need to research some keywords. Start by making a list of the important topics your industry is concerned with, and then select a number of the most ‘search-friendly’ terms from that list to use throughout your website. Remember, optimizing information through keywords on your website is only the first step of SEO, if you really want to be effective, then you’ll need to consistently create new and enthralling content that leads to users sharing, favoring and appreciating your website.

Don’t Forget About Social Media

Remember, quality content extends beyond your initial blog posts and articles to your social media pages such as Twitter and Facebook. Having a valuable social media presence in conjunction with a great website will increase your online visibility drastically, and optimize your opportunities to reach and engage with your target audience. Furthermore, you can use your social media networks to share content through your website and increase its chances of being found, liked, and shared. If you can, get other respected companies within your niche to retweet or comment on the articles that you have constructed, as this will help to build your site’s authority and reinforce the relevance of your brand to consumers and search engines alike.