Tips for Using Your Content Budget Correctly
Today, approximately 70% of all business to business marketers are creating more content on a regular basis as part of their marketing strategy than they were a year ago. Although the numbers go some way to establishing the importance of content marketing in the world of online business, they also show just how difficult it’s going to be to stand out amongst the crowd.
58% of business to business marketers have decided to boost their budget for content marketing over the next year. However, simply throwing more money at the situation may not be enough. If you really want to make your content strategy work, then you need to be innovative, creative and dedicated in your campaigns. This means creating content that connects with your audience, generates leads, and provides a return on your investment.
Tip 1: Document your Strategy
If you want to make your innovative content marketing strategy work for the New Year ahead, then you will need to properly document the steps you are going to take. Your company should be able to document everything from the original ideas that you come up with, all the way through distribution and analysis.
It may not seem important to begin with, but keeping track of all of these essential stages is the best way of discovering which aspects of your content marketing scheme are the most successful. The more you learn about the way your company connects with its audience, the more you will be able to focus on delivering successful, valuable content that produces significant results. What’s more, documentation will prevent you from repeating mistakes that you made in the past by offering up evidence of strategies that worked or didn’t work.
Tip 2: Fuse Content Distribution with Digital Marketing
Around 58% of B2B organizations utilize some manner of search engine marketing as a way of distributing and promoting their content. When you’re sharing your content with the world, you want to make sure that you are engaging the right audience. Using paid advertising could be a great way to drive success from your company and generate those all-important leads from traffic.
With that in mind, you may benefit from setting aside a portion of your content budget to test your distribution through various paid channels. Test what works, analyze your methods and repeat. Once you figure out which paid advertising platforms to deliver the best ROI for you, you’ll be able to boost your company’s success significantly.
Tip 3: Invest in Tools to Measure Your Success
Measurement is always going to be an important area for marketers of any kind, whether you work on a B2B basis, or B2C. However, only a little over 20% of all marketers say that they are actually successful when it comes to tracking their ROI in regards to content marketing. Potentially one of the best things that you can do in using your content budget correctly, is invested in some tools that will be able to accurately track your sales revenue.
The primary concerns for any content marketer or online company should be to create engaging, interesting content, and measure the success of that content as accurately as possible. By taking steps to wisely invest your budget in the most important aspects of your content strategy, you should be able to see the areas of your business that are making the most impact. More importantly, you will have the evidence and information you need to continue your success for the years to come.