Typography, Space and Content in Website Development
Designing an amazing, innovative, and most importantly, a successful website is about far more than simply showing off whatever product or service your company has to offer. When visitors approach your website, they are bombarded with a selection of visual data that helps them to formulate an impression about your brand. The type of impression that your website produces is based entirely upon you, and it often depends on the way you go about designing your content, and pages.
In web development, the content you use is typically the force that drives whatever is presented on screen. Visitors come to your website to access information, and the right design ensures that they can utilize that information quickly and easily.
In the early days of internet marketing, it wasn’t surprising to see webpages cluttered with huge streams of content, making it difficult for consumers to find the snippets of information they actually needed. Today, however, content should be carefully organized to induce a happy medium between providing useful information, and ensuring that customers aren’t overwhelmed.
Hiding your content so that it is difficult to find, offering up to many dense chunks of content or improperly organizing your website can easily make visitors click the back button, leading to a loss in potential conversions.
What’s more, the type of content you choose to post is essential in setting the tone that describes your organization. If your content is not logical, grammatically correct, and interesting, then visitors are not going to appreciate your website. Make sure that you keep whatever you post organized, clean, concise and easy to read.
The way that you choose to organize text and images on a web page has a dramatic effect on the way a visitor feels during their browsing experience. An organization should be essential in any website design, so make sure to consider the amount of space every individual aspect of your website takes up.
Remember, white space plays a crucial part in any website design work because it provides a visual resting place for your visitor. Generally, these resting places should exist in the space around important aspects on your page, and in the margins. If a visitor approaches your website to find that every inch of real estate has been stuffed with graphics, words, and images, they will feel uneasy and overwhelmed.
Take the time to organize your content in such a way that it respects the space you have and utilizes it accordingly. The more attention you pay to the way your website has been set out, the more likely you are to offer a feeling of professionalism to your visitors.
Last, but not least, typography can convey various impressions and emotions to visitors on your website. There are literally thousands of different typefaces available to choose from on the internet today, and CSS3 technology has allowed websites to expand from the initial 15 standard fonts.
Different typefaces have been specially designed for use in different circumstances. For example, serif fonts, such as Times New Roman, are typically associated with formality, professionalism, and expertise, whereas san-serif options like Helvetica are more informal, modern and clean.