The 3 Magic Beans of SEO
You may already be familiar with the first two “magic beans” that lay the foundation for sustainable, long-term success in SEO.
- Publish high-quality content that people like to read
- Link to related reference sites as much as possible.
But did you know the third most important element of optimizing your site for search engine placement is
-
Social Media
You might wonder how social media can be the key to SEO because it doesn't directly impact search engine rankings. So, accept it because you are living in 2025.
You might be right if we go back to when search engines developed their ranking algorithms. However, social media now influences every aspect of a growing business.
That's why it's time to embrace the benefits and impact of social media on your search marketing campaign. However, remember that not all social networks can benefit your business, so it is a mistake to juggle multiple accounts (or worse, have stale profiles).
The best approach is to focus on the social networks where your best customers are most active and keep your audience engaged.
Content marketing goes beyond simply publishing great content. Ensuring your content is optimized for users and search engines is one tiny piece of the puzzle.
You also want to focus on gaining more inbound links. The most valuable links are published on relevant authority sites as citations, using your site as a resource. Therefore, obtaining these links is impossible if your content fails to meet high-quality standards.
Tying it all together on social media: the more shares or likes your blog gets, the more exposure you get, and your content is much more likely to stand out to authority bloggers willing to link back to the source.
However, it’s essential to remember that whatever content you share on social media should be original. Plagiarized content can lead to severe backlash from the audience.
It can also disrupt your SEO efforts; therefore, before publishing any content, verify its originality with the SmallSEOTools plagiarism checker. It will help you detect traces of plagiarism that you should remove to avoid facing any repercussions.
