Difference B/W SEO Plan & SEO Setup!

Have you tried multiple methods to rank your websites over search engines, and nothing helped? Then, it's time to take SEO setup more seriously. Otherwise, all the different techniques and methods will provide the same results.

Usually, SEO experts create extraordinary SEO plans that are proven helpful. But they don't provide the desired results in some cases. Do you know why SEO plans fail to deliver the expected outcomes? Because they are not executed perfectly. No matter how solid your SEO plan is, if its execution has loopholes, it won't help you in any way.

This article is written to enlighten you about the SEO setup that can help you achieve extraordinary results from your SEO strategies. Moreover, it will briefly discuss what a professional SEO setup includes. But before that, let's look at another important thing!

Difference Between SEO Plan and SEO Setup

Many SEO experts believe that SEO plans and SEO setup are the same things. However, they aren't. 

SEO plan is considered the strategic framework to improve a website's performance over search engines. In the SEO plan, the experts have to identify the goals of an SEO campaign, find the relevant keywords, and develop a solid plan to optimize content and website structure. Therefore, you can remember it as a blueprint for what needs to be done to improve a website's ranking.

On the other hand, the SEO setup is the technical implementation of the SEO plan. In an SEO setup, the experts must execute all the tasks mentioned in the plan. 

These tasks could include keyword research, link building, analyzing semantics and blog content, URL hierarchies, etc. In most cases, the SEO setup is more crucial than the actual plan, as during the execution process, the experts may find many imperfections in the plan and restructure it for better results. Moreover, it provides many other benefits mentioned below. 

• Increase Organic Traffic

Every SEO plan or setup's biggest goal is to increase organic traffic. You would have experienced that most people usually open the first five results they get against their search queries. To reach there, you need a perfect SEO setup. With a higher ranking, your website will be more visible to your audience, which can ultimately enhance the organic traffic to an extraordinary level.

• Generate More Sales

When SEO experts flawlessly execute a strategic SEO plan, they successfully rank websites against multiple keywords and bring more targeted traffic to the websites, resulting in more conversions and sales. Hence, the SEO setup helps websites generate more sales and provide a higher return on investment.

• Educate the Market

SEO setup can also help you educate your audience about your existence in the market and tell them about your products, services, ideas, brand values, etc. With the help of SEO setup, you can create valuable content for your readers and build trust and credibility. Moreover, when you implement different SEO strategies, you make your content more visible to the audience. It eventually helps you get more recognition in the market.  

• Increase Brand Authority

You can also increase your brand authority by flawlessly executing the SEO setup. When you continuously rank higher against multiple keywords, and your audience reads your valuable and informative content, they start believing your words. Moreover, they also find you a credible source for information in your industry. They start reading your blog posts. That's how an SEO setup can increase brand authority.

• Reduce the Cost of Acquiring More Customers

SEO usually offers much better ROI (Return-On-Investment) than any other form of marketing. Moreover, it also provides long-term benefits. You don't need to spend as much on SEO setup as you spend on advertising. The SEO setup can help you reach more people on the least budget. In contrast, when you go for SEM (Search Engine Marketing), PPC (Pay-Per-Click), and Social Media Marketing, you need to spend a lot to drive a limited amount of visitors to your pages or websites.

Let's get the answer to an important question regarding SEO setup!

What Does a Professional SEO Setup Include?

A perfect SEO setup includes eleven different things. Together all these things improve SEO setup and help SEO experts get surprising results. Here they are!

1. Situational Analysis (SEO Strategy)

Situational analysis is usually the first step in a professional SEO setup. In this step, the experts check the SEO score of a website. It includes the current state, its strengths, and its weaknesses. The SEO experts also thoroughly analyze different elements of the websites, including their structure, content, loading speed, etc. It helps them find out where improvements are required. Moreover, they can also take assistance from free SEO checker for immediate results.

Almost all websites have different problems, and their solutions also vary. So, situational analysis is essential to know the exact issue with the website and find the correct remedy for it. For example, if a website's loading time has been increased to an extreme level. The experts locate that the website has a lot of non-optimized data, especially images. After finding the root cause of the issue, they may suggest the best practices to solve the problem, like compressing images or changing hosting servers, etc. Another solution could be to find similar images in smaller sizes through a reverse image search tool.

2. Keywords Research (Generic Keywords)

The second step of SEO setup is keyword research. It is one of the most critical steps of SEO setup. It refers to discovering the right phrases and combinations of words the audience uses to search for products or services. Keyword research is an integral part of every SEO strategy because most SEO strategies revolve around keywords. Moreover, website owners also try to rank their websites against multiple keywords. So, in that case, find the best keywords with the help of a keyword research tool to boost sales.

If you find the most helpful keywords for a website, you will be able to rank it and drive organic traffic within a few days. There are various types of keywords, and SEO experts should utilize every one of them. The most commonly used keyword types are; market segment keywords, generic keywords, long-tail keywords, short-tail keywords, product-defining keywords, etc. To fully utilize this step of SEO setup, you should use multiple types of keywords in the content and meta tags.

3. Analysis of Semantics and Blog Content

Analysis of semantics and blog content is the evaluation of the website content to discover whether it is of high quality or not. Moreover, it also checks if the content is relevant to the audience and optimized for search engines. This analysis aims to determine the issues with the website content, especially the on-page content and blogs, and solve them to improve the website ranking and provide a better user experience.

Once the analysis is completed, the experts suggest different solutions to the problem. For example, they may recommend improving meta titles, descriptions, alt-tags, etc. Moreover, they can also ask you to align the content with the audience's interests. Therefore, analyzing semantics and blog content is essential to optimize the website's content using the best SEO strategies.

4. Review and Proposals for Internal Linking

Building a great internal linking structure is very helpful for websites. However, many website owners undermine the importance of internal linking. It is one of the leading causes why many websites don't get the expected ranking over search engines.

 That's why SEO experts consider "review and proposals for internal linking" essential for SEO setup. 

In this step, the experts first analyze a website's overall internal linking structure, if it has any. In this review, they also check the link placement, uses of anchor texts, and link frequency. After the analysis is completed, they make some recommendations based on the analysis.

For instance, during a review of a website, SEO experts may find that the website doesn't have a clear internal linking structure or they aren't placed strategically. Based on the findings, they may decide what to do to improve the internal linking structure.

5. URL Hierarchies

URL hierarchies refer to the structure of a website's URLs. Many experts believe that the hierarchical URL structure is much better and more beneficial than the flat URLs. They believe that hierarchical URLs not only improve user experience but provide many other benefits as well. For example, they make websites easier to crawl. The experts also argue that search engines give more value to the URLs with the keywords in them. That's why the experts also include URL hierarchies as one of the essential steps in SEO setup.

Besides the search engines, using a hierarchical structure for URLs can help improve user experience. These types of URLs can help people remember the website and instantly find out the content of the web pages.

6. Silo Architecture Analysis

Apart from many other things, having a silo structure is also essential for websites. It is a website structure where the website content and pages are organized logically. This kind of website structure organizes the content in hierarchical groups with different topics and subtopics.

This structure allows search engines to understand the relationship between different web pages of a website. Moreover, it also allows them to understand the overall structure of the websites. And search engines prefer to rank the websites whose structure is easy to understand for them and their users. That's how the silo structure helps websites to achieve their goals.

Developing a silo structure provides various other benefits to users. For example, it improves overall user experience, creates relevancy between different web pages and content, makes internal linking easier, and helps search engines to crawl websites easily. Due to all these benefits, SEO experts analyze the silo structure of websites and improve it if required.

7. Report Technical Problems

Reporting technical problems is also an integral part of SEO setup. Some SEO experts believe that reporting and removing technical issues lies in the job description of website developers. However, others argue that SEO experts must report and sometimes remove any technical error.

Reporting and fixing technical issues can help websites achieve a better ranking over search engines. To find and report problems in websites, SEO experts have to analyze each website page thoroughly. It can help them find every single technical issue on the websites. The technical problems you may find in your websites are broken links, poor website structure, duplicate content, missing meta tags, poor mobile experience, improper redirects, etc. 

8. Documentation of the Action Plan

Once you have completed all the steps mentioned above, now is the time to create a document for the action plan. This document provides written guidelines for all the steps, activities, and tasks needed to achieve the desired goals. It must also clearly outline all the goals and KPIs to assist the SEO team in understanding the overall project.

The work isn't done once the document is created and distributed to the SEO team. It should also be regularly reviewed and updated. This practice can ensure that the progress is tracked and issues are addressed on time.

9. Work Management Tools

Finding work management tools is also one of the most crucial steps of the SEO setup. These tools automate most of the work and help the SEO team to execute everything quickly and efficiently. There are plenty of small SEO tools that SEO experts can use to complete a project. The most useful tools that the team can use to perform SEO setup include the following;

Keyword Research Tool is the most helpful tool for SEO experts as it can help them find relevant and high-quality keywords that can help the SEO team to provide instant results with minimum effort. 

Backlink Checker provides details about the number of backlinks against a website. This tool also provides details about the referring IPs and domains. This information is essential to know how much work is required to compete with the already-ranked websites.

Domain Authority Checker tells experts about the domain authority of a website and its competitors. Knowing the DA of a website can help SEO experts in the SEO setup as they can execute the plan accordingly. 

Free Plagiarism Checker is a must for SEO experts as it helps them find duplicate content uploaded on the website. Duplicate content is more harmful than any other thing for a website. So, it must be located and removed to get a better ranking over search engines.

Reverse Image Search is required to find royalty-free images for blogs and other types of content by using the images as a search query. 

10. Check for Toxic Links

As an SEO expert, you may know about toxic links. These links from low-quality and spammy websites can negatively impact the websites' rankings. The presence of toxic links indicates that the website is of low quality and utilizes black hat tricks for ranking. That's why checking for toxic links and removing them is one of the essential steps in SEO setup. 

A thorough link audit can help SEO experts to locate toxic links. Once found, they can be removed by manually approaching the website owner or using online tools to disown the links. Removing or disowning the toxic links can help websites get their credibility back.

11. Review of Friendly URLs

Reviewing SEO-friendly URLs is vital in a professional SEO setup. This review ensures that all the URLs are well-organized, optimized for engines, and easy to understand. In this review, the SEO experts need to check the length of URLs, their structure, URL hierarchy, and the proper use of keywords.

After reviewing the links, you must ensure that all the links are friendly for users and search engines. Here are the best practices to make URLs more friendly for all parties involved;

• Include keywords in URLs
• Use hyphens to separate different words in the URLs
• Avoid using special characters and numbers
• Follow a URL hierarchy structure
• Use concise URLs

By following these practices, the SEO team can also improve the URLs that search engines check while ranking websites. Moreover, it also helps improve user experience and makes it easier for them to know whether to find out whether the website has the desired content or not.