Instagram Stats You Need to Know

Instagram is the most rapidly growing social media platform. Currently, it has almost 2.0 billion active users, only second to Facebook, which has a user base of 2.95 billion. But it would probably beat Facebook by the end of the 2020s. This can happen because the focus of influencers and marketers has shifted to Instagram in recent years, which is evident from the constant increase in its stats. 

In addition, people prefer Instagram over other social media funnels because it provides better privacy. Moreover, it has a far better tendency to attract people due to its layout and features. This blog post will discuss some Instagram stats to show how it will become the most prestigious social media platform in the upcoming years.

A List of Interesting Instagram Stats

Here are some mouthwatering Instagram stats that provide insight into how this platform is progressing by leaps and bounds. How many people use Instagram?  

Countries with The Most Instagram Users

India and the United States of America (USA) hold the world’s largest Instagram audience. If you want to achieve quick growth on Instagram, you should target the audience in both these countries. (Statista)

• India has almost 330 million users.
•  The USA has 143 million users.

Demographics

Demographics are social statistics related to the user base. Determine how many users are on Instagram with different age groups.

• The share of Instagram users between the ages of 18-24 is 30.8 %.
• The number is 30.3 % for users aged 25-34.

This counts for almost 2/3rd of the user base, which means if your content production aligns with the needs of people belonging to this number, your chances of getting better reach are great. (Statista)

Preferred Content Format

Funny content is the most preferred format on Instagram. That’s because audiences love to watch funny reels, stories, and videos to kill their leisure time. This facilitates them with good entertainment and relaxes their mood. If you find some videos too funny and feel the urge to watch them time and again, you can use an Instagram video downloader to save them.

• The share of funny content is around 51 %.
•  The creative and informative content percentage is 48 and 43 %, respectively.
• The numbers drop to 37 and 36 % for inspirational and personal content.
• The average reach on Instagram images is 1850; for videos, the number trickles down to 1323. (Statista)

Most Liked Instagram Posts

Fans of celebrities often argue over the number of followers and post likes of their favorite stars. So far Lionel Messi, an Argentinian footballer is leading the race for the most-liked post.

• The post shared by Lionel Messi after winning the FIFA World Cup 2022 on December 18 gathered almost 75.6 million accounts. Additionally, it is the most-liked post on all social media platforms.
• The account @world_record_egg posted a photo of an egg in 2019 with the intention of being the most liked Instagram post is at number 2 with 60 million likes. (Wikipedia)

Top Celebrities with Highest Followers

Almost all global celebrities use Instagram because it provides more efficient features to connect with the audience such as Instagram Live and IGTV.

• Cristiano Ronaldo, a Portuguese footballer, is the most followed person on Instagram. He has almost 586 million followers worldwide.
•   Right after Ronaldo is Lionel Messi of Argentina, with 464 million followers.
•  Selena Gomez, a USA-based musician, and actress with 418 million followers is at number 3. (Wikipedia)

Business Statistics

Instagram is also becoming the hub of business marketing. This is happening due to the massive boost in its number of users in the last few years.

• 70 % of business enthusiasts turn to Instagram for Product discovery.

·         Home and Auto is the most followed business category, with 120K followers.

• 1/3rd of the most viewed stories are related to businesses.
• 37 % of Instagram users interact with influencers. It is the most used platform by influencers for marketing, with a share of 7 %. The top-earning influencer on Instagram as of 2022 is Khaby Lame. (Omnicom agency)

Most Popular Hashtags

Hashtags help in getting better reach. Therefore, people on insta should integrate top-rated hashtags in their posts to make the most of their content. (Hootsuite)

•  #love is the most popular hashtag on Instagram. There are around 1.835 billion posts with this hashtag on Instagram.
• Then comes #instagood with 1.15B and #fashion with 812.7 posts, respectively.

Instagram Stories Numbers

With the percentage being higher for most numbers, the stories have a considerable potential to boost reach. When you post stories daily, people tend to have informal communication with you because most of the time, they reach to what you post. 

On the contrary, if you don’t post stories, you may not be able to have any interaction with your mutual friends. Moreover, you can download stories of others using a video downloader and post them on your profile. Consequently, others will do the same for you, which will help you secure more followers.

• Almost 60% of users get interested in different products by seeing them in the stories of the brands.
•  Approximately 85% of users post Instagram stories daily.
• Around 25 % percent of stories contain a single frame.
• Around 70 % percent of the stories are viewed with sound on. (99firms.com)

Instagram Reels Stats

Instagram reels have a higher potential of garnering engagement than photos. Most of the users go to the reels section as soon as they open Instagram on their phones.

• The reach of an Instagram account with 500 followers is almost 900 percent; meanwhile, images have a reach of 77%. This unleashes the potential reels are carrying.
• 2.35 billion people interact with reels monthly.
• Reels achieve more than 22% percent as compared to standard video posting. (Statista)

Therefore, you should make as many reels as possible to grow your profile and pages. Moreover, you can also download reels from other accounts if you want to watch them repeatedly with the help of an Instagram reel downloader.

Final Remarks

These unparalleled stats depict that Instagram will be the leading social media platform very soon. Therefore, individuals and businesses must understand its algorithm and dynamics to change their fate upside down. We hope this information has excited you enough to unlock Instagram's potential.