Why Are Instagram Videos Important? What Content Sells Best?

Recently, the number of Instagram users has reached 2 billion, which shows that it is quickly becoming the hub of social media users. That’s happening because engagement of Instagram content is better than other social media platforms. Therefore, users and influencers are shifting their focus towards it to boost their following and connectivity. 

All content types perform better on Instagram, including textual posts, images, and videos. However, when we measure the overall impact, Instagram videos perform far better. It is because they garner better reach and engagement.

Additionally, the reel option also fosters more recognition and value. According to Statista, a renowned platform, Instagram reels secure 900 percent reach on accounts with 500 followers, which is only 77% in the case of images. 

Moreover, due to their higher retention and exposure, they have higher chances of going viral. This shows the value that Instagram videos carry. Nevertheless, some videos retrieve better results as compared to others. This blog post will enlighten you about which videos get more views and engagement on Instagram and how you can make your videos spellbinding.

Instagram Videos That Perform Well

All types of Instagram videos garner higher engagement and views. However, if we have to name some categories that yield more than average viewership, then the following are the major ones:

Product Demos and Tutorials

Instagram videos dealing with product demos and tutorials set the bar high in gaining likes, comments, and views. Users prefer to watch such videos because they get excited as soon as they see something new, unleashing them in front of their eyes. 

This excitement factor drives thrill in their veins and makes them curious. So, they decide to get engaged with these videos to quench their thirst. Not just that, they also share such videos in their social circle and on their social media profiles to tell others about the existence of novel concepts and products.

That happens because these videos have a diversified variety in form, length, and structure. Therefore, if you go through the profiles of various Instagram influencers, you can easily observe that those who make videos on the functionality of different videos and a variety of DIY techniques have more followers than others.

Funny Videos

Funny videos also reap a higher percentage of engagement. According to Statista, funny videos hold the highest share of video content on Instagram. They contribute around 49 % of videos. That's because funny videos are much more exciting and thrilling than any other video type. 

You don't have to follow a script or story to create them. Instead, you can capture some random stuff from your daily routine, and it will return with colossal success. Moreover, there is no hard and first length you need to follow to get the audience's eye. Therefore, if you observe the number of likes, comments, and views on funny videos, they would be higher than other videos by far and large.

Educational Videos

Educational videos, too, have a great appeal to users. They facilitate the audience with great insights and valuable information; hence, users prefer to watch them whenever they need to learn new skills or concepts. In order to ensure convenient access, users frequently opt to download Instagram videos for watching them later. 

However, the selection of niche matters a lot in this type. That’s because Instagram is flooded with countless videos about every business niche, whether literature, social sciences, or bio-sciences. 

Nonetheless, if you want to create a place for yourself as a content creator, you should strive to make videos that educate the audience about soft and communication skills. This kind of video has higher potential because many users explore the internet to empower themselves with skill sets that can help them earn money online. 

If you have a firm grip on content writing, videography, machine learning, and programming skills, you can secure a massive following through Instagram videos.

Behind the Scenes (BTS) Videos

Behind the scenes, videos are also famous content types on Instagram. These videos help people see what goes around behind the forefront of a business and brand. The influencers or brands that post BTS videos receive huge responses from the audience because they make them feel more connected and engaged.

Additionally, BTS videos also have fun-factor integrated into them. That’s another reason which makes them go viral and garner some crazy statistics. Therefore, if you plan to market yourself using Instagram videos, you should upload BTS videos to get more likes, comments, shares, and videos. 

As a result, you will succeed in establishing your feet on Instagram individually or as a brand. Next, we will analyze what elements should be the hallmark of your videos if you want them to go nuts.

Techniques to Make Your Video Content Tempting

Although Instagram videos have a vast potential to make you an overnight sensation or a star, there are some preconditions you should follow to make your videos appealing.

Concise and Visually Alluring

Your videos should be concise and visually flabbergasted if you want to create a magical impact on the audience. That means you should keep your videos to the point, and avoid unnecessary elements in your frames.

Moreover, your video quality should be sound and compact because that marks the first impression. If your videos succeed in creating a bamboozling impact right at the start, you can turn an impression into a conversion. As a result, you will get more views and engagement on your videos.

Strong Flare of Storytelling

Storytelling inside videos adds remarkable value to their standing. If your storytelling in the videos is spot-on and seamless, you will be able to leave a spellbinding impact. 

Therefore, while you make long videos in any niche, write down your script in a professional manner and implement that with full zeal and zest. 

As a result, your videos will provide a great viewing experience. You can even use props, vectors, and infographics to make people understand your content better. Consequently, you will yield more success.

High-Quality Production

Production also matters a lot in selling your content. It means that each aspect of your videos should be matchless, from video quality to voice quality and angles.

 When your production quality is mesmerizing, no one dares to skip your video, and everyone watches them with interest and attentiveness, helping you achieve more viewership.

Conversely, if your production quality is not up to the mark, your efforts can go down the drain even if your content and script are outstanding.

Videos with Captions and Subtitles

Videos with captions and subtitles do perform better than those without them. This happens because captions and subtitles help users understand your content better. 

Thus, more people engage with your material. Moreover, subtitles can make your content understandable for viewers who don’t know the language in which the content is developed. 

As a result, your graph will rise and shine. That’s why try to integrate captions and subtitles in your videos to sell them better.

Final Remarks

Instagram videos are the most in-demand content nowadays because the user base of this platform prefers to watch reels and videos to understand the values and features of a content creator or a brand. 

Thus, you should make the most of them if you want to reach the top by marketing the skills you possess. And, we hope the information above has given you great insights into the value of Instagram videos nowadays.