image of tausif akram By: Amby
27 Feb 2015

How to Drive Traffic with Facebook Mobile Advertisements

As a business owner with access to social media influence, you may have considered the number of people who actually access Facebook and other applications from their mobile devices. Out of the 1.32 billion individuals using Facebook on a regular monthly basis, approximately 399 million of them only utilize the website through their smartphone. Essentially, Facebook is developing as more of a mobile application by the day.

With that in mind, it may be time to ask your company whether you should refocus your marketing efforts, and consider the benefits of advertising through the mobile app. The best way for you to spread the buzz about your website, brand or product, maybe through Facebook mobile ads.

How do you Use Facebook ads?

Mobile Facebook advertisements will show up on the live feeds of users as they scroll through Facebook, checking their daily posts. For example, if you’ve got a new product or a sale in the works, then mobile ads may be a great way to promote them.

Of course, similarly to any other marketing solution, you cannot simply start throwing half-baked ideas into Facebook advertising. You need to have a plan. Here are some tips to help you create a more effective mobile campaign.

  • Direct your audience. The goal of any marketing effort is generally to get your target audience to follow a path that you have created. This means that you need to have a landing page set up. Obviously, you want to direct more traffic to your website, but this also means ensuring that your landing page has been optimized for use on mobile. You can’t have people clicking on mobile ads to visit a site that doesn’t work properly.
  • Provide an incentive. A big part of social media is finding ways to get your followers to market your brand for you. The most effective way of getting your brand out there is through word of mouth, by getting users to share and like. Provide people to like and share your ads and your campaign is more likely to hit the ground running.
  • Capture their attention. There is a lot of chaos and noise happening on Facebook every day, so you need to find a way of getting your mobile advertisements noticed. One useful way of doing this is by using promoted posts. Promoted posts can help you get your feet off the ground, but you shouldn’t rely on them forever.
  • Keep improving. Once your campaign is officially up and running it’s important to look into the analytics. Remember, there’s no such thing as a perfect campaign, so make sure you’re always making the right adjustments and tweaks to keep your campaign moving forward.

Use your Mobile Ads as Assistance

Although there are a number of mobile users who have begun to make more purchase through their smartphones, there is still a significantly large group of users who prefer making purchases from their desktop. Because of this, you should look at your mobile Facebook ads as a way of assisting your website, rather than a direct source of conversions. If your checkout page is the final point in a user’s journey, then your mobile advertisements may be the first.

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