Could Minimalist Design Be The Future of Website Management?

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VIEWS: 5787 Views CATEGORY: SEO READING TIME: 3 Min To Read UPLOADED ON: 14 Dec 2014

You’ve found your target market, and you’re producing innovative and interesting content for your niche on a regular basis – but that’s only a fraction of what contributes to a successful website. You might have dedicated weeks or months to creating marketable content and posting it on different blogs to widen your reach, or signed up to various social media platforms – but you’re just not getting the returns you hoped for.

All businesses need to establish an online presence these days, and to do this you will need more than just great content. It may seem shallow, but you wouldn’t read a book unless the words were printed in a readable format and the design was easy to follow – regardless of how amazing that book might be. In the same vein, your target audience is likely to stray from your website if you don’t have an attractive design, increasing your bounce rate and lowering your chances for success.

The days of complicated website designs, filled with a chaotic jumble of online features are long gone. Instead, the ideal first step for website design is a focus on clarity. Make sure that you and your team understand what the essential parts of your website are, then design the rest around those crucial features. Minimalist website design is a concept that has been around for some time now, yet many people still continue to over-design their sites in a desperate attempt to keep users engaged.

The Basics of Minimalist Design:

Minimalist designs for websites are those which exclude anything extraneous or unnecessary, directing focus towards only the necessary aspects of your business or company. Many business owners approach the concept of minimalist design believing that it is a simple endeavor, but removing the clutter from your website can be a lot like clearing out boxes from your spare room. Some things you know should be thrown away, some things you keep for the wrong reasons, and some things you just don’t know what to do with. So how do you decide?

The first thing you need to do is memorize the philosophy of minimalism – if you can’t find a relevant and valuable purpose for it – get rid of it. Keep the features that are absolutely necessary, and remove the rest. This will allow visitors to focus on the essential elements of your website, without being distracted.

The Benefits of Minimalist Design:

If you think of a website design as though it were a box, the more components you stack into that box, the heavier it will become. A minimalist design uses only the most necessary components, which makes the design light and easy to maneuver. The lighter a website is, the quicker it can load and transfer readers from one page to another, this means that your visitors are more likely to stay around for longer, reducing your bounce rate and reflecting positively on your website.

Another great aspect about minimalist design is that it’s easy to navigate. Users don’t appreciate having to work their way through a complicated website as though they’re solving a math equation. The easier your website is to work with, the more users you will get. User-friendliness is also important from a SEO perspective, which will boost your website’s rankings.

Finally, a minimalist design helps your user to focus on what’s really important within your website – the content. Regardless of the type of website you’re building, content is crucial, and it’s hard for readers to focus on this element if they’re constantly being distracted by a clumsy design. A minimalist approach allows complete focus to be directed towards your content, increasing the chance of conversion and attracting the maximum number of visitors to garner profit.


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