Establishing Trust on Your E-Commerce Website
When someone purchases a product or service directly from a sales representative, they are able to assess that person and gain an insight into the company that he or she works for. In person, you can look a sales representative in the eye and ask any questions that you may have regarding the product or organization, before shaking hands and walking away with the feeling that you’ve made an educated decision.
A good sales representative should be able to provide the sales process with a sense of trust. Consumers should believe that the product is legitimate, useful, and worth their money. However, creating this level of trust can be more difficult when your main sales representatives are the landing and product pages on your E-Commerce website. When you’re seeking to sell products through an online storefront, you still need to get your customers to trust you, so that they feel comfortable purchasing your products. So, how can you do this?
Provide Reviews and Testimonials
Including a couple of online reviews and testimonials from people who have actually tried your products can have a huge impact on your potential market. If people like your product, then give them a reason to act as an ambassador for your brand. The more positive feedback that you receive, the more likely you are to gain a larger market in the future. When other consumers see that a product has been positively endorsed, it can go a long way towards convincing them to take the plunge and hit the buy button.
Show Off Your Warranty
If your product or service comes with some form of guarantee, such as a warranty, then you should include the details on your website. However, be careful that you’re not too sales-y about it. Don’t cover your product pages in declarations that something is 100% Guaranteed in big flashing letters. Instead, just ensure that your customers know you are committed to providing an excellent consumer experience and a resolution to any problems that may be encountered.
Use Content Where You Can
If possible, include some content on your website that shows your service or product. For example, if you run a painting and decorating business, show some pictures of before and after transformations. If you’re selling a particular product, provide a video that shows that item in action.
Remember to offer up some documents in support of your products that can inform and educate any potential customers who might have questions that you can’t answer in person. If you’ve received a lot of questions through email, then gather the most common and create an FAQ. You can even produce general blog posts, how-to guides, and tutorials regarding the applications, uses, and benefits of whatever it is you’re