CES 2019: Google Assistant and Amazon Alexa Fought For Attention

The most recent CES (Consumers Electric Show) event was held last January 9 to January 11, 2019, at the Las Vegas Convention Center in Las Vegas, Nevada. It has become the battle stage for leading manufacturers but the highlight of the show focuses on the two tech giants – Google and Amazon. Both of which are looking forward to establishing its rightful place as number 1 when it comes to the smart home and IoT (Internet of Things) market.  

At present, more and more people are opening up to the idea of AI (Artificial Intelligence) that is why big companies are working double time to develop more AI-assistant devices to introduce to the public. On this note, Amazon and Google had a head start among other competing brands. In 2014, Amazon’s first ever AI-assistant Alexa was launched, and it features a voice assistant and a smart speaker to make things easier for most people. It became the leading digital assistant on the market is capable of voice interaction, making to-do lists, and music playback.

Since then, Alexa has become a household name until its contender – Google came up with its own Google Assistant in 2016. The Google Home Assistant line of products was also featured on Android devices wherein people can give command just by saying “Hey Google.” It works almost the same as to Amazon Alexa’s Echo dot. But, Google Home integrated the IoT to give users better control of their home appliances through voice commands.

Considerably, Google Assistant has developed cutting-edge technology on its own line of flagship smartphones as well as the Pixel series. The Google Assistant can help program your schedule, provide information, identify songs, play music, open a specific app, call someone, respond to messages, and so much more.

Even before the CES 2019 show started, both Amazon Alexa and Google Home have already shown their power to the public. According to Amazon, they have sold over 100 million Alexa devices, while Google said that they are building 1 billion Google Assistant-enabled devices by the end of January. Nevertheless, you must also consider that most of these devices are Android-running smartphones, which come with the software installed by default.

During the CES 2019 event, each tech giant used a different strategy. Google came out loud and over the top with the promotions of the “Hey Google” all across town. While, Amazon used a subtle approach and ensuring they remain present in their partner’s booths, provide stage presentations, and many “Works with Alexa” which marks on all kinds of consumer products.

Since its launch in 2016, Google has been using CES as one of its main stages. Unlike in the past years that Google are likely to stick to their own conferences. For this year, Google’s booth is just right outside Las Vegas Convention Center, and it was massive that it even included a Disney-inspired “It’s a Small World” ride.

Moreover, Google’s promotional blitz also come with the latest features for the Assistant as well. They have developed Google Assistant that has a built-in interpreter mode that translates conversations in real time. Apart from that, Google also showed some new devices their partners have made including a Lenovo Smart Clock and the KitchenAid smart display. On the other hand, Amazon introduces new Alexa-powered devices such as Ford’s new infotainment system, Lenovo Smart Tab, and the Vuzix smart glasses.

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