5 Landing Page Tricks to Improve Your Website
The goal of a landing page should be to convert a website visitor into a lead or customer by capturing contact information. When it comes to optimizing your landing page, there is always room to improve. However, if you’re searching for some fast and effective landing page tricks that will help you determine whether your website is performing at its peak, here are some things to consider:
- Do You Pass the Blink Test?
Statistics suggest that a visitor should know exactly what your website has to offer them within three to five seconds of loading your landing page. You can test this concept by printing your landing page and passing it around to other people. If you fail the test, then you may need to add more bullet points, reduce copy, or re-word your proposition for clarity.
- Using Social Sharing Icons
The simple addition of a Facebook or Twitter button can have a huge impact on your website when it comes to creating better conversions because it provides social proof. Include links to all of the platforms that might be relevant to your target audience, and don’t be afraid to include an option for email forwarding too.
- A/B Testing
Sometimes, the different fonts, colors, design formats, or even the action verbs you use in your call to action can all have an effect on driving conversions on your landing page. When it comes to A/B testing, data is key. Make sure that you test, analyze and optimize as often as possible.
- Make Your Landing Page Unique
The greatest advantage of having separate landing pages is that you can segment your traffic into different groups and optimize accordingly. For example, customers that arrive at your website following a tweet may require a lot of detail before your proposition convinces them. On the other hand, someone who has clicked through to your page using an email subscription will not require as much information.
- Progressive Profiling
There’s nothing worse on a landing page than a horribly long and boring form. In general, the less your customer has to fill out, the higher your conversion rate will be. By using progressive profiling, you will be able to control the questions that appear on a form according to facts that you already know about your lead. In this way, every time a lead completes a form, you will be collecting valuable new information to keep your forms, simple and short.
There are various different tactics that you can use to improve the performance of your landing page after its initial creation. Once you have begun to gather analytics and lead intelligence, you will be ready to consistently tweak your website according to your test results and sales goals. Remember, practice makes perfect.