Why Use infographics in your Online Marketing Strategy

Effective content marketing is a complicated goal. If you really want to do it well, then you need a sturdy grasp on both the art and science, of marketing your content. The science part comes in understanding the basic principles of SEO, working out the algorithms that Google have recently updated, and learning the psychological and sociological behavior of people on social media. The art part, however, comes in when you have to convey your story, information or data in a way that is creative.

One idea and an often under-utilized way to get your information to a reader in an effective and artistic manner are by using infographics. The unfortunate truth is that a lot of web users are actually pretty zoned-out when they come to your website. People aren’t always paying attention, and sometimes turn towards the World Wide Web for a way to distract themselves, waste time, or simply browse what’s available in a certain industry or service.

When it comes to making an impact, you actually only have about five seconds to attract a customer to your website, and keep them there. The reason or this is that there is so much information on the internet today that every site is in a state of constant competition. According to statistics generated by Tech Crunch, the information generated online every two days is equal to the amount of information generated from the first hints of civilization, all the way up to 2003. There’s something amazing about the capacity of humans to share and generate knowledge, but as a business owner, you may find that your content easily gets overwhelmed in the masses.

So What Can You Do About It?

Ideally, what you need to do, if you want to really make an impact, is produce something that is capable of grabbing your audiences’ attention, and keeping them glued to your page. In some cases, capturing your target market's interest is about more than just words, instead – it can rely on infographics. Infographics are visual graphics that show off your data for you in a combination of words and images. These visual pieces of information are easily digested by your audience in a matter of seconds, allowing you to show them your story quickly and effectively.

Statistics have suggested that the search for infographics online has increased by approximately 800% during the last year alone. However, one of the primary drawbacks for most business in using this type of content is how much it actually costs. Hiring and using graphic design regularly can be expensive. If you’re wondering whether infographics are the right solution for you, you’ll need to think about the benefits that you could potentially access.

Humans, by nature, are incredibly visual creatures, attracted easily to visual elements. If you stimulate a visitors’ optical nerve, they are more likely to take in the information that they are being given then if they were to read or listen to it. The evidence suggests that infographics get the job done well, and are capable of increasing a website’s readership.