When You Should NOT Have a Blog
Every internet marker is running around telling you that you need to be on social media, you need to have a blog, you need to do this and that. Blah!
For once, here are some arguments in your defense in case you don’t want a blog. In certain instances, it is actually better that you do not have a blog at all. Those instances include:
You don’t want to blog.
If you don’t want to write, you don’t have to.
If you don’t want to pay somebody else—especially somebody who knows more about internet marketing than they know about your industry—then you don’t have to do that either.
It’s your business, your choice. No means no.
You aren’t able to keep up with blogging. There are 3 options:
(A) You write your own articles. This takes time, and you just have better things to do.
(B) You pay somebody else to write your articles. In this case, you will probably hate the articles because they were written by somebody who knows nothing about your industry and you don’t have the time to be bothered to provide valuable substance to work with.
(C) You just don’t blog. Period.
It just doesn’t seem relevant to the way you do business.
You want traffic to call or visit your physical store. That is your call to action. The only reason you even have a website is because your [random relative] insisted that you need one. You could care less about gaining insight into the way customers interact with your business… the only interaction you care about is that they call. Or come in.
In the end, there can be any reason you want to come up with. Sure, there are countless more reasons why you should be blogging for your business. But at the end of the day it is your business, your choice. If you don’t have the right time or resources, it’s okay to just say no.