The Myths that Marketers Should Know about Social Media
It’s no secret that social media is a crucial aspect of marketing for small and large businesses alike these days, however, despite all of the advice that’s out there, there are still a few myths floating about that can leave people feeling confused about the best steps to take for their organizations. How do you know which ‘simple tips’ are the ones that you should be following, and which are simply myths that are going to lead you further into the world of social media obscurity? Here are some of the main myths that people get tripped up by on their way to marketing success.
- “You should Post your Messages in Social Media on Weekends”
Posting important updates on the weekend can seem to be a reasonable idea to most people. After all, weekends are the time when most of your audience are likely to be away from work and relaxing, meaning that they’ll have time to browse on their computer and pay attention to the content you’re putting out there. However, it’s important to remember that when it comes to social media, every network provides a different audience. Different places see more activity at different times during the week. Unfortunately, figuring out when the best time of day, or best day of the week, is to post on social media can be a complicated procedure. The best thing that you can do is take some time to track your social networks and make a note of which days, or times, on which sites, bring you the best results.
- “You Should Sign up to Every Social Network”
Again, this is advice that does make sense on the surface, but it’s important to look a little deeper if you want to make sure that you’re getting the most out of your marketing strategy. For larger companies, signing up to every possible form of social media may be a fantastic option, because they’ll have a team of people ready and waiting to handle all of their social media and marketing jobs. However, those of us with smaller businesses cannot afford to be everywhere at once, and providing quality content on all sides of the board. The best thing that you can do for your company as a small business is to go back to the basics and check out which social media sites are working best for you. You don’t have to reach everyone, you just have to reach the right people for your business.
- “Social media is easy”
Initially, social media may seem to be very simple. After all, you just create an account and send out a couple of posts. But the truth is that there’s far more to social media marketing than this. You need to put a great deal of effort into growing your community, developing a strategy, creating engaging, original content and more. After that, you have to deal with finding the right content to share, and make sure that you’re engaging with other important and influential people in your niche. It takes a lot of work, so don’t expect an easy ride, but if you can make it work, it really is worth it.