The Kinds of Tools that Can Help Boost Business Growth
You don’t need to be an expert in all things marketing to understand that growth is the key to success in business. Without growth, your profits will remain unimpressive or non-existent, and your business will dwindle to nothing. When all is said and done, growth is a byproduct of good marketing – and the best marketing can only be accessed with the use of the right tools. Below are some of the top marketing tools that you might consider when looking for ways to fuel your company success.
- Kit CRM
If you take the time to do your research and speak to small business owners, you’ll quickly learn that most don’t have a great deal of time to spare in their day-to-day lives, meaning that they’re crunched for time and can have issues with their marketing strategy. Services such as Kit provide an automated marketing assistant that allows business owners to basically avoid the burden of marketing and focus on other concerns.
Landing pages are crucial when it comes to making sure that your visitors convert into customers as often as possible. With that in mind, it can be difficult to thoroughly build and test them. Tools like Unbounce can help to simplify the process, using a drag-and-drop interface to create forms and setup pages, even if you don’t understand anything to do with HTML.
Ensuring that the relationships you maintain with your customer base remain strong is an important aspect of growing your business, and applications like Nimble can help with this. A relationship management program, it stores all of your necessary information, including email addresses, social contacts, scheduled activities, and follow-up tasks, so that you can interact with any and all contacts from single platforms. You can also receive notifications about things that may change within your network, such as important events, job updates and more. These alerts can help you to engage in new conversations with some of your most important contacts.
- List Builder
Some people embrace the concept of having an email list with ease, whereas others seem to regard it as an unnecessary part of running a business. Most of the time, building an email list is incredibly important, and tools like Listbuilder assist you inaccurately collecting all of the email addresses of people visiting your site. What’s more, all the features included are available for free.
Online forms can often be incredibly repetitive and dull – which doesn’t inspire much interaction from your target market. Using tools like Typeform can assist you in developing surveys that are interesting, fun and interactive. With this application, you can change and alter questions in a given survey to match your brand perfectly, as well as using the inbuilt feature for analysis to reveal crucial trends and patterns. This could help you to enhance your message over time, so that your business may continue to grow.
Everyone wants to increase interactions, user-engagement, and conversions on their website. Tools like Optimizely help you to adjust your website and track important metrics over time so that you can determine how well your current updates are performing. This can help you to gather A/B testing data, and implement new ideas in minutes.