The Key Points to Defining A Unique Brand
Branding is all about understanding why your customers chose you over other options available so that you can continue to grow. It takes a long time, and a lot of trial and error, for most businesses to reach a point of clarity.
If you are a start-up or a small business, these key points will help reduce the time it takes to define the message sets you apart.
SWOT Analysis
- What are your greatest Strengths? Look for tangible proof when possible, but know what makes you thrive.
- What are your greatest weaknesses? Likewise, you should know where there is room to grow. Self-awareness of your weaknesses is the first step to overcoming them.
- What are your greatest Opportunities? Who are your best customers, and how can you reach them?
- What are your greatest Threats? What are the challenges that your business faces, and how can you overcome each individual obstacle?
Love What You Do
It’s easy to daydream that you’re about to do a backflip off a diving board in a 12-foot-deep in-ground pool full of $100 bills.
It’s fun to lose yourself in the fantasy of what you would do if you won the lottery… and maybe it’s not so bad to conceptualize the reality that you might have to just work harder and earn an equivalent amount of money.
But what if that never happens?
Instead, pretend that money doesn’t exist. What would you do then?
If your answer is anything other than what your business is based on, do that instead.
Passion is the most important part of your brand. Every business needs a story… a why you do what you do. Passion equates to the knowledge and those are two of the most important elements that make you a better option in a sea of choices.
Build Lasting Relationships
Provide superior customer service and support.
Pay attention to feedback: the good and the bad.
Show your appreciation for the patronage.
Always put yourself in the shoes of a customer before making any changes. Focus on building relationships instead of securing one-time transactions because the only foundation that a successful brand can stand on is the support of loyal customers.
