Questions to Boost Your Shopping Cart Conversions
The internet can be a cruel and complicated medium for companies to utilize. However, it is becoming increasingly obvious that no organization can survive and continue to thrive successfully without getting their own space on the World Wide Web.
Research has suggested that over 50% of shopping carts are actually abandoned before a customer makes their intended purchase. With information such as this, it’s no surprise that successful e-commerce companies dedicate a great deal of time and effort to their shopping cart strategy. The simplest tweaks can actually yield the most dramatic results. From your “add to cart” button, to product images, e-commerce marketers have numerous opportunities to enhance their conversion rates. Here are some of the things that you should be considering if you want to prevent excessive cart abandonment.
- Do your Customers Know Where They Are? (And where to go?)
Clear and concise site navigation is not only an essential part of SEO, but it’s also a great way to ensure that users don’t click away from your website before that all-important conversion. Users need to know where they are within the architecture of a site, so make it easy for them to hop through different categories with links to where the customer is, where they’ve been, and where they can go next.
- Are you Easy to Contact?
You might have put a lot of time and energy to set up your e-commerce website, but it’s important to remember that some people are much more comfortable if they have the option to use the phone. Whether it’s calling you to place an order or to speak to someone within your company, and give product feedback, you need to make it as easy as possible for customers to contact you. Place your phone-number and email address on every page of your e-commerce website.
- How Good are Your Product Pages?
Your product pages should be simple and engaging so that they pass the blink test. For those who don’t know what the “blink test” is, it’s the three seconds you generally have to convince a new visitor that they should stay on your website, instead of pressing the back button. E-commerce is all about convenience, so make sure your product page is clear, effective and easy to use.
- Are your Product Descriptions Unique?
A lot of e-commerce product pages try to save time by using generic, simple product descriptions. But the issue with this is that it does nothing to convince your visitors that your shop is worth buying from. Writing engaging, and compelling product descriptions help you to appeal to buyers that may still be unsure, as well as boosting your SEO benefits.
- Are you taking your “Add to Cart” button seriously?
As the most important aspect of any product page, it may surprise you to learn that the “add to cart” button is the most frequently overlooked element of most e-commerce websites. Remember to use direct language such as “Add to basket” or “Buy” in a bold, visible font. Although you might be tempted to blend your cart button with the rest of your website, bear in mind that you want it to stand out from the rest of your page.
- Are Products Showcased Well?
The age of one simple, static image is long over. Great marketing online today requires you to use as much engaging and innovative technology to simulate a fantastic shopping experience for your users. Use high-quality imagery to show off your products, and don’t forget to offer impressive elements such as new angles, dynamic zooming, and even videos if possible.
