Key Points for Publishing Better Blog Posts
There are websites that are built around the blog (maintained by people who genuinely enjoy writing) and then there are the websites that include a blog for various purposes that may include, but are not limited to:
- Sharing the latest news and/or events
- Attracting a targeted audience with relevant topics, establishing your status as an authority in your niche, and building lasting relationships
- Entertaining or engaging your core audience
- Highlighting individual products or services
- Addressing a common problem your audience faces and providing a solution, even if it is not self-promotional, because you’re a nicer person like that
Oh, and then there’s the other blogs… the ones that exist solely for search engine optimization (SEO) purposes. Those are, to put it nicely, nothing more than an ineffective waste of space on the web.
How to make your blog count:
Don’t look for topic ideas on a competitors’ blog. Nobody likes a copycat.
Do get creative and incorporate various types of media into your blog. Use graphics, videos, photos, and info graphics instead of always publishing articles.
It’s pretty standard to hire a blog manager to contribute to your blog, but do consider the knowledge of a service provider within your niche. You might need to come up with the blog topics, and the base content, and work with a copywriter who can produce quality articles that balance your (authority) substance with user engagement and readability. (This won’t happen when your only approach is to provide a content manager with a list of keywords to focus on.)
Do allow users to comment and interact with your blog.
Do make it easy to share your blog posts.
Do focus on what your audience wants to read about, because it might be more important than what you want to talk about.
Don’t have a blog just to have a blog. Sure, there are a lot of good reasons to have a blog but that doesn’t mean you need one. If you find it difficult to keep your blog up to date with useful, valuable content then having no blog is better than a stale one.