image of tausif akram By: Amby
6 Feb 2015

How to Use Online Video Marketing Successfully

When it comes to getting the most out of digital marketing techniques, it’s important to assess all of the various techniques available to you, and determine which ones could be capable of having the best impact on your business.

It’s impossible to ignore the fact that video marketing is currently increasing in popularity. Numerous statistics and studies have begun to prove that video advertising really does work, and Forrester Research has discovered that videos are as much as fifty times more likely to provide an organic first-page ranking on Google than traditional pages of text.

Online video marketing can be an attractive option for businesses today for a number of reasons. First of all, making videos and posting them in an online format is usually quite inexpensive. What’s more, they provide a great way to reach out to your consumer base if you feel that content marketing isn’t the right route for you.

Your content marketing and video marketing can even go hand in hand. With each article, you may be able to provide a video giving tips or showing off the advantages of a product. The viral opportunities could be endless.

Optimizing for Success: Excellent Content

First of all the most important part of any marketing strategy is providing content that your audience is actually interested in. Whether you’re offering up written articles, pictures, or videos, the content that you produce needs to be valuable to your target audience. How-to videos are usually quite successful because they show off the skill and knowledge of a brand while offering significant value for a viewer.

Another thing to keep in mind is that no matter how amazing your content is it won’t matter if your viewer ends up getting bored and clicking away. If possible, keep your videos short and sweet.

Using the Right Title

Just as if you were writing the ideal headline to draw viewers into your blog post, it is important that you use the right video titles if you want powerful traffic. There are two primary reasons why titles are so important when it comes to marketing.

First of all, a good title can instantly snatch up your audiences’ attention and make them more likely to watch whatever you have to offer.

Secondly, if you’re making use of good keywords in your title, the chances are that you’ll be more likely to make your mark on popular search engines where your target market will be looking for your topic. Remember, Google owns YouTube, so there is a connection between searching and video opportunities.

Include your URL in the Video and an HTML link in the description

When you’re editing your video, take advantage of all of the useful editing features that may be at your disposal. One easy-to-use option is adding a text-box in your video, where you can display your website address and give your brand more exposure.

What’s more, when you’re posting a video on YouTube, make sure that you use the option that is given to you to write a short description, by starting with a link to a blog post or website you would like to drive your viewers towards.

Don’t Just Use YouTube

A lot of people generally post their online videos on YouTube, and there is certainly nothing wrong with this. However, it may be a good idea to ensure that you embed your videos on your own website as well, as this can increase the amount of time a user spends on your website, and help to grow your audience.

Furthermore, remember that Google’s algorithms will also take into account the number of times a video is viewed. The number of times your embedded video is seen will also be added to your ‘views’ number on YouTube, which can be important for search results.

Making Your Videos Stand Out

Of course, even following all of these tips, you’ll still have to consider various factors to ensure that your video stands out amount amongst the crowd.

First of all, establish a campaign to get yourself noticed. You’ll have to think about more than simply stand-alone videos if you want to get the job done right. Instead, make a series of videos, rich in content that you can publish on a regular basis. This will not only create a great image of your content but also help you to build on your brand identity

Always use a Call-to-Action in your videos. You don’t have to specifically ask someone to buy something from you, but you can ask your viewers to subscribe to your videos, sign up to your newsletter, or visit your blog.

Finally, make sure that your video isn’t a sales pitch. There are enough things online that are constantly trying to push people into buying their products and services, and your video should be about providing something valuable to your consumer base.

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