How to protect your Brand’s Social Media Identity

The chances are that your company is already engaged in some form of social media marketing. Regardless of whether your business is large or small, the online social world is essential to expanding your brand and increasing profits. However, in spite of this, too many people choose to hand the setup and management of their social media brand identity over to people who don’t really know what they’re doing. As a result, companies can end up having their accounts stolen or compromised by a rogue employee – so what can you do to protect yourself?

1. Approach Social Media Carefully

Often, companies will allow just about anyone to set up their social media accounts, on the basis that they just want it done quickly. However, this can open them up to trouble later on. Be cautious about whom you allow having access to your accounts. Maintain a document which contains all of the most crucial information and store it in a central location that is under your control. What’s more, you should never allow an agency to over-take your social media account unless you are completely aware of what they are doing.

1. Choose a Good Password

Bad passwords are the primary reason why accounts on social media and other locations become compromised. If you’re utilizing the same average password across a number of accounts, or a particularly lousy password such as “password”, then you’re simply asking for trouble. If your password is one of these twenty-five options, then you can’t blame anyone but yourself when your accounts get hacked. Always use strong passwords that contain a combination of characters, letters, and numbers, and make sure they’re around 9 characters in length if possible. What’s more, choose different passwords for different accounts.

1. Utilize Alerts

It’s a good idea to always have a monitoring system in place so that you can keep an eye on the web and see what people are saying about your brand, company, or website. If you’ve been relying solely on Google Alerts, then now is the time to start looking for something new. Using a robust monitoring system that allows you to recognize when you are being mentioned in numerous sources will help to ensure that you can react and respond to comments accordingly. Often, smart monitoring can help you to avoid the problems that regularly develop completely, rather than simply reacting to disasters after they have happened.

The bottom line is, that if you protect your brand identity in the social media realm, you more likely to build a better image for you and your company. The better your company looks, the more profit you’ll make.