How to Create a Buy Button That Will Bring you more Conversions
If you’re an online marketer, web designer, or just happen to be an individual who owns a website wherein you try to sell something, at some point, you’re going to need to create the right “buy button”. More often than not, you’ll discover that simply writing “Buy Now” on a rectangle isn’t enough if you want to achieve the best results. Fortunately, however, learning some basic information can help you to design the ideal buy button.
- Decide on an Overall Style
Style may be the most important trait that you select for your buy button. You need to turn your button into something that’s unique and remarkable – something that can’t be easily overlooked by potential customers. It can be tempting to choose a button that blends in with the style and colors of your website, but these options are far from remarkable. You don’t want your buy button to blend in – you need it to stand out. Therefore, you need to design it as an element that is completely separate to the rest of your website.
- Pick the Right Color
Choosing the right color is tough. If you really want to make a good impression, you’ll need to use a color that has not already been used on the same page. There are online tools that can direct you towards colors that look good with the current scheme of your website, while still being very different.
Different is the key word when it comes to color, if you have a pink website, you don’t want a pink buy button, or a shade of pink, or something similar to pink – you want green, orange, or blue. One good trick to keep in mind is that orange is recognized as the most visible color after red, and it doesn’t come with all of the negative emotions associated with red, such as “stop” or “danger”.
- Choose Your Font
When it comes to designing a button, sans-serif is the standard kind of font, because these options are very readable for online usage. On the other hand, serif fonts are often better for print-based publications. You want the copy that exists on your button to be as readable as possible – after all, you could argue that it is the most important text on the page. Try to stay away from all-caps in your text, and stick to mixed-case, so that every word, starts with an uppercase. For color, choose something that is in high contrast to the button color, so no blue on blue.
- Place Your Button
The ideal placement for your button will depend largely on the way that your website has been designed, but there are some simple rules that are worth following. Place your button in the most obvious and attention-grabbing place possible, and try not to be too creative with your choice. Your customer doesn’t want to have to search the whole page looking for the button that allows them to buy.
Familiarity can be important when it comes to driving conversions. After all, your customers expect to see certain things in certain places when they visit your website. For example, your logo should be in the top left-hand corner of the screen, and the copyright clause should be in the footer. Your task is to find the most obvious place for your buy-button and put it there.
