How to Achieve Hyper Growth in Online Marketing
Today, statistics show that approximately 40% of the world’s population is online. As the number continues to grow, so do the metrics of success for consumer startups. However, getting more users to visit your website is more difficult than ever before, with multiple operating systems, devices, and screens all competing for your audiences’ fragmented attention. It can feel as though it’s almost impossible for a business that’s just starting out to thrive when the big players are already in the game, and tearing up the playing field.
Here are some times that could help you to boost your growth online significantly, and turn internet growth into hyper-growth.
- Take it one step at a time
In simple terms, before you start working on your growth, make sure that your product or service is actually ready, and fitted to the market you’re targeting. Ask yourself whether the value of your product has been validated by its users and whether you’re seeing enough retention to suggest that growth is possible. Find out whether the value is sustainable, not only in fluctuating market conditions but also in the opinion of your customers. Finally, figure out whether you are targeting an audience that is large enough.
If you can answer all of those questions positively, you should have successfully created a product or service that can make the transition to hyper-growth. However, if you struggle with those questions, you’ll need to work on your product some more, until you can guarantee sustainable value.
- Experiment and Learn
Sometimes, to really achieve success in any aspect of life, you need to be willing to take certain risks. Over the years, growth has been defined as a science that exists somewhere between analytics, marketing, and the product itself. Between new platforms for optimization, such as organic app downloads, and Facebook networks, it seems as though there are always new opportunities for growth emerging in one place or another. Sometimes, being the first to test out something that’s never been used before can be incredibly useful to your company.
Be curious, where you can afford to be, and experiment with the things that no-one else has tried. You might find out that it gives you your most important competitive advantage, and leads to serious hyper growth.
- Give the Right Experience
Make sure that whatever you’re doing, you’re doing it to meet the needs of your target audience. If you want your growth statistics to go through the roof, one sure-fire way of getting the opposite reaction is creating a website, product or service that nobody understands. It’s important to experiment with new growth opportunities as your business continues to develop, but this doesn’t mean that you should ignore the needs of your consumer base in the process.
Use a variety of data and marketing tactics to find out what your customers really want, and give it to them. It may not be easy, or quick – but it will lead to the growth you’ve been looking for.