Expert Level Content - What Does It Mean to Rank in Google
You may have heard the phrase “content is king” countless times. In fact, it has become a cliche in the web world. Some people even wonder why there is so much emphasis on content. The answer to their question is the easy availability of the internet to everyone. People access information about any topic, product, business, or niche that interests them the most. Around 4.9 billion people across the world have access to the internet, this huge number makes up 62% of the total world’s population.
The gateway between people seeking information related to their interests and the content available on the web in search engines. Speaking of search engines, Google is the biggest name of the lot. It is by far the largest platform available for internet search with over 80% of the market share. Around 5.6 billion searches happen on Google per day which speaks a lot about its daily usage and popularity amongst common netizens.
Blogs are seen as an effective source to gain information about a particular topic or niche. Hence, many internet users read blog posts, which is why they are in high demand.
According to recent research statistics, over 6 million blog posts are published daily. A question that arises here is “How you are going to make your content stand out amongst the noise?”. The single-line answer is by providing expert-level content capable of appearing at the top of Google search results against relevant search queries. We have compiled substantial information and tips to formulate such content for people who want to know more about “Expert Level Content”. Further details are given below:
What is the Method to Ensure Expert Level Content?
Expert-level content is essential for any website looking to rank on Google. With Google being the most popular search engine in the world, ranking on the first page of Google can provide significant benefits to businesses and websites.
Google now tries to make sure that the content shown on top of SERPs (Search Engine Results) is valuable for the audience. The main reason behind this phenomenon is its effort to ensure optimum user experience (UX) for people who are seeking useful content capable of answering their queries and adding value to their life.
Hence, Google looks for multiple factors in content including credible information, compelling title, and various other factors. Here are some elements that you need to ensure to formulate expert-level content. Read on to learn more about these elements.
Research-Based Facts and Figures
The audience that seeks information from blogs and content available on the web wants to get credible information. If you are writing content to fulfill all the requirements of the audience seeking valuable information from you. One of their main requirements from the content they want to read on the web is credible information that is valuable to them in their everyday life.
Failing to provide such information through your blog or the content you have published means that you haven’t done much effort to perform research and obtain relevant data. If you want the content published on your website to be considered expert-level content, it is necessary to include research-based facts and figures retrieved from credible sources.
Exceptional Grammar
Expert-level content requires meaningful wording that is easy to understand by the targeted audience. It is only possible when you have made use of impeccable grammar in your content. If your content features grammar mistakes, it will be difficult to understand by the audience you are targeting. The presence of the slightest mistakes can affect the meaning of your content.
Poor grammar will become the reason for people to leave your content midway despite how valuable the topic and information you have written is. Therefore, you need to ensure exceptional grammar in your content to keep the audience around and communicate the required information meaningfully. A free grammar check utility will help you identify and rectify grammar mistakes in your content to ensure its meaningfulness.
Catchy Title
Another important element of expert-level content capable of ranking at the top of Google search results is a catchy title. If you want to show your expertise in the niche, then you have to accompany your content with a title that can trigger the urge to read the content.
However, this factor is often overlooked by writers and digital marketers alike. Overlooking the importance of a catchy title leads to an inability to describe the main idea of the content you have written for the audience.
The AI algorithms used nowadays by Google and other search engines pay huge attention to the title of content before deciding its ranking on SERPs.
If the title of your content is average or below average, don’t expect it to make it to the top of SERPs. If you want your content to be considered expert-level content by Google and ranked higher, then make sure that the title you are giving to your content reflects the main idea, pain point, or stand-out number related to the topic.
Unique Content
Another highly important characteristic of expert-level content capable of getting a top position on SERPs against particular keywords is uniqueness. The content you are writing for your website to add value to the life of the targeted audience should be plagiarism-free. People who come to read content on a particular topic won’t only read your content. They read content from multiple sources to get information about a particular topic.
Plagiarism is considered an unforgivable act by Google and the audience alike. If you want to write content for the top rankings on SERPs, you need to keep it free of plagiarism. The best way to ensure unique content without any problems like duplication and resembling tone, you need to scan your content through an online plagiarism checker. Such a tool should have an extensive database and the ability to highlight the slightest instances of duplication with URLs of sources with resembling content.
A Compelling Hook
Any expert-level content capable of grabbing the attention of the targeted audience should be good enough to keep the reader around until the conclusion. It is only possible when you start content with something interesting that intrigues people to read the entire content.
You can make it possible by starting your content with a compelling hook. Like the title, it should be interesting for the targeted audience. You can start your content with a question, an interesting fact, or even a pain point.
The hook should be compelling enough to give a great idea about what is next and what readers should expect from your content. The presence of a hook at the start of your website content is as important as a thesis statement in an academic submission or an essay.
Failure to place a compelling hook right at the beginning of your content means your targeted audience won’t get interested in reading the entire content and most probably leave it midway.
Meaningful Headlines
Another important element that will not only help you showcase your content as expert-level content but also rank it on the top of SERPs against specific keywords is meaningful headlines.
AI-based algorithms are used by Google and other search engines to assess the quality of content before ranking it. These headlines reflect the outline of content and AI-based algorithms tend to analyze the body of content based on these headlines.
In addition, meaningful headlines make it clear to the targeted audience what they can expect from a particular section of content.
It is also worth understanding that many people don’t tend to write the entire content. They are only interested in reading the content that interests them. Meaningful headlines help them understand whether they should read a particular section of the given content or not. Meaningful headlines also help readers to understand the outline of the content.
Persuasive Wording
An important element that plays a key role in making expert-level content is persuasive wording that urges readers to stay around. Multiple characteristics of wording that make it interesting for the audience are the story, suitable tone, and relevant visual content.
Once you are done with the compelling hook and meaningful headlines, you should add a story that sounds valuable to the targeted audience. The choice of tone depends mainly on the topic you are covering through your content.
If the topic you are discussing mainly covers facts, figures, and quotations, then you need to come up with a formal tone. However, if the content mainly consists of your opinion and observations, it is better to go with a conversational tone. In fact, some situations require you to use a satirical tone to keep the audience around. Your goal is to persuade the audience to read your content.
Cover Supporting Topics
Writing expert-level content on a particular niche requires you to provide all the necessary information to the audience. You can just focus on the topic that relates to your products or services.
It is essential for you to work on supporting topics that are somehow related to the main topic. After writing content on supporting topics you can interlink all the web pages together to show your expertise in a particular niche.
This practice will not only help you provide valuable content to your audience but Google will also appreciate it and link your content to the top of SERPs. Covering all the relevant topics will allow you to make sure that your audience doesn’t go elsewhere to get information about particular terms and topics and stick to your website for longer. When you reflect on your expertise in a particular niche you will be able to stay on the top of SERPs.
Use Keywords Naturally
Gone are the days when Google and other search engines used to rank content with lots of keywords and no meaning. Nowadays, user experience is more important for Google. Hence, it looks for content capable of adding value to the life of the audience and resolving their queries about a particular topic.
Therefore, it is necessary to use relevant keywords naturally in the content. Stuffing keywords into the content won’t do any benefit to your content. The practice of stuffing keywords into your content to gain the top positions on SERPs will only do counter-effect.
The best way to gain top positions on SERPs against particular keywords is by using them strategically. For instance, placing the main keyword in the title meaningfully. Additionally, you should not pool all the keywords in a particular section of the content. Moreover, using synonyms of keywords also help you get desired results.
Repurpose Old Content
Writing expert-level content is no easy task. However, the modern-day audience requires you to write frequently so that they can stay up-to-date regarding a particular topic. Writers face difficulty in writing quality content on a similar niche that frequently.
This problem can also lead to a situation termed writer’s block. The best way to deal with such a situation is to repurpose old content. If you are required to write on a similar topic frequently, you can use already published content by you to generate new drafts easily.
All you have to do is take the help of an advanced paraphrasing tool that used AI and Machine Learning libraries to paraphrase content. Such a tool can help you generate multiple drafts of content from a single copy in a short time. Hence, you will be able to provide your targeted audience with valuable information frequently without any worries about plagiarism. Google and other search engines will also appreciate your ability to provide unique quality content frequently.
Answer the Queries
Another important requirement of expert-level content is its ability to resolve the queries of the targeted audience. The main purpose of readers interested in a particular niche or topic is to get answers to their specific queries. You must do research to find the queries of your targeted audience and try to answer them through your content.
A great way to do it is by dividing your content into multiple sections with the help of headings and subheadings and answering various queries related to the topic in those sections.
This practice can help you make your content appear on the top of search results in the form of snippets on Google. Users who generally want answers to a particular question related to the topic or niche you cover will write their entire query while doing a search on Google.
Google, in return, will likely display a particular section of your content if it is written properly and provides the answer to the asked query meaningfully.
Proper Proofreading and Editing
The final thing you need to do while trying to write expert-level content is to ensure proper proofreading and editing to leave no flaws in your content and make it highly valuable for the targeted audience.
You can do it manually by going through the entire content on your own multiple times or taking the help of another person for the sake of a second eye. Another practice to find mistakes in your content is reading it from the end.
Manual proofreading and editing may help you a lot, but it doesn’t guarantee 100% perfection in your content. The best way to ensure perfection in your content is by using advanced tools for this purpose.
You can take the help of reliable grammar check tools to identify and rectify grammar mistakes. Similarly, the use of a plagiarism checker and paraphrasing tool will help you keep your content as unique as possible. So make sure you take the help of these tools to bring perfection to your content.
Putting it Together
Formulating expert-level content is no easy task, it requires you to work on various factors without distracting your attention. A little distraction can make all your effort go in vain. This blog has outlined several highly important factors that gather to create expert-level content that is valuable for the targeted audience and gets appreciation from Google and other search engines in the form of top rankings on SERPs. Hopefully, you will learn a lot from this blog and work on the above-given tips to bring perfection to your content and rank it at the top of Google search results.
