Difference between Instagram Reels and Videos
Instagram has started prioritizing video content more broadly for the last couple of years. It has introduced various remarkable features that make it straightforward for people to promote their ideas and businesses and engage with others using video formats. Instagram Reels and Instagram Videos are the two most used Instagram videos that marketers and content creators prefer to attract their targeted audience.
Instagram Reels can easily be viewed on the Explore page, and more than 50% of users are found watching them. On the other hand, Instagram Videos have observed an 80% increase in time viewing video content.
Certainly, both Instagram video types are performing extremely well. But this also raises a question for content creators: what exactly is the difference between Instagram Reel and Instagram Video?
If you are also one of those who want to know about the differences between these two Instagram video types, then this blog post is mainly for you. So read this article till the end to learn the differences between these two types of Instagram videos.
Instagram Reels:
The Instagram reels can be considered a response to TikTok from Instagram. The reel is a short-form video that is almost similar to TikTok. These Instagram reels video get huge appreciation from viewers. People can easily find out the creator’s message once they have finished watching these short Instagram reel videos. Content creators who succeed in creating and sharing engaging Reels usually get more new followers and user engagement. Reels also offer businesses an opportunity to enhance brand awareness.
Instagram also offers creators an opportunity to customize their reels by adding filters, music sounds, etc. Also, you can insert text and stickers in Reels from the Instagram collection. Because of short-length, Reels usually capture viewers’ attention quickly, which helps content creators convey their message with efficacy.
Reels are used for sharing entertaining and funny videos. The possibilities that users can interact with Reels have also been increased by the availability of Smallseotools Instagram reels downloader. By enabling viewers to store and share their favorite Reels across many platforms, these tools expand the audience for the content and promote a feeling of community.
What Should be Instagram Reels Duration:
The Instagram reel duration is usually between 15 to 60 seconds. You can choose the duration of your Instagram Reels according to your content. Instagram Reels video can be easily seen by tapping the Reels tab, which works as the Explore page for reels. Furthermore, Reels are also visible to individuals who are not your followers, which enhances your discoverability.
How to make a reel on Instagram?
Instagram's Reel feature is an entertaining and interesting method to share material with your followers. We are sharing a complete guide in easy steps on how to make a reel on Instagram.
The steps are given below:
- Ensure the Instagram app is set up on your mobile device using the most recent version. Log into your account after launching the app.
- From your Instagram feed, swipe right or tap the "+" in the top-left corner. After that, choose "Reel" from the menu options at the bottom of the screen.
- Record or upload the video clips and images you want to include in your Reel. You can add multiple clips to create a captivating visual story.
- After choosing your content, pick "Text" by tapping the large "Aa" icon located in the toolbar on the left side of the screen.
- Enter the first line of your introduction in the text box that shows on your video. Keep it concise and attention-grabbing.
- Select a font and a location its optional
- Type your second line if you wish.
- Adjust timing, add music, and review your Reel to ensure everything looks perfect.
- Now Finally you can share your Reel
Instagram Videos:
The massive appreciation for video content in recent times led Instagram to take the chance to introduce its own Instagram TV (IGTV). The primary reason for launching IGTV was to offer Instagram content creators an opportunity to release long-form videos that tend to be more explained than regular videos or reels. But, in 2021, Instagram pushed back the idea of IGTV and combined both IGTV and Instagram Feed videos to produce Instagram videos.
Video Previews are another unique feature that is certainly priceless to leveraging your brand. It has been found that brands using video previews observe a prominent increase in views. This helps creators get remarkable results that will help them monetize their content within Instagram Videos or produce Instagram ad-sponsored content.
What should be an Instagram video length:
The length of videos you upload on Instagram varies on the type of video and the maximum Instagram video length depends on your account type:
For Regular Accounts, Upto 3 seconds to 10 minutes in length video can be uploaded
For Verified or Large Accounts upto 60 minutes in length, video can be uploaded
Instagram Videos Series: Building Topic Playlists:
Similarly, Instagram also allows you to build a series of videos to cover a broad topic that will appear on top of one another. This is almost similar to creating a video playlist for different videos you have created. This helps marketers or content creators to dig deeper into topics that are relevant to their audience or brand and enable them to craft a sense of community among themselves. This Instagram Series is immensely valuable for making series episodes, demos, and longer discussions.
The best Instagram videos should not be missed. Instagram Video Downloader makes it easy to download videos, so you can keep your feed inspiring, engage your audience, and fuel your creativity!
How to make a video on Instagram?
Just follow the steps given below to make a video on Instagram:
- Open your Instagram
- Access the Camera
- Choose your Camera Mode and record your video, “Edit your video if you want it's optional
- Add caption, Hashtags, Location
- Share your video that's it
Instagram Reels vs. Instagram Feeds: Difference in Reach
There are a number of ways and evidence that can help you understand which type of content is perfect for Instagram. But, we will try to evaluate it using our own research and find out which video content type has better reach.
The best approach to get the answer to the query we have regarding the reach of both reels and feed videos is considering the pattern of the Instagram algorithm. But, this would be extremely ambiguous and challenging. Furthermore, the continuous updates and changes by the platform often hurt the accounts of famous brands the most. Normally, Instagram doesn’t prefer sharing the scheme of its work. That’s why it was quite surprising when the platform offered a detailed breakdown of how they actually ranked content last year.
The prominent thing is that Instagram doesn’t use the same ranking factor for Reels and Posts. Alternatively, it has two separate algorithms for defining the reach of these video formats.
How Instagram Algorithm Ranks Reels and Posts?
There is no doubt that the working of the Instagram algorithm is a big secret. But, when it comes to Instagram reach, it’s not a secret anymore. Basically, Instagram evaluates content on the basis of various factors relevant to your account activity and interactions and also High-quality content Create visually appealing and engaging videos that are relevant to your target audience. Use high-resolution videos with clear audio to capture viewers' attention.
A few of the prominent factors that define how Instagram ranks Reels are shared below. But, it is essential to state here that these aren’t the only variables that are involved in this process.
Your Activity
Your presence on social media platforms is the key here. How consistently do you post content, or how frequently do you respond to comments, liking content, etc.? This will determine your activity on Instagram. Your Instagram management plays a crucial role in this regard. Similarly, your interaction with your followers will also be considered as your interaction.
Your interaction history
Individuals who have more interaction with people usually get more reach. It also includes mentions, tags, likes, and comments. This will help you understand the necessity of getting more content creators to talk about you or your brand to get more engagement on your content.
Information about the post
The information relevant to your video post, including captions, hashtags, and audio, is added in the breakdown shared by Instagram. This information is mainly determined via Instagram’s advanced AI that examines the nature of your content.
Information about the Author
Instagram majorly performs all this evaluation to find whether viewers will be interested in your content or not. Here, all the above-mentioned factors come together.
The huge popularity of Reels defines their success. Therefore, the accounts engaging with other reels usually get more chances of getting served to your targeted audience. But, when it comes to In-Feed videos, the Instagram algorithm considers almost the same factors but in a different order. So, we can say that for Reels, reach is mainly based on your activity and engagement. But, for In-Feed posts, relevance begins with information on your profile and post.
Reels Vs. In-Feed Videos: Stats Comparison
Instagram could only explain how its algorithm actually functions. Now, it is entirely up to content creators, marketers, and brands to perform their own research and find out which will be more useful, reels or In-Feed videos.
The following information may help you reach some conclusions.
Short-Form Videos are in Massive Demand
The biggest question that every Instagram content creator might have in his/her mind right now would be: Should I go for Reels or In-Feed videos?
There is no debate that short-size videos are ruling the social media world in recent times. Recent research has also stated that short video is the perfect way for brands to engage the maximum audience. Consumers love watching interesting and exciting short videos they find amusing. Therefore, according to the 2022 Sprout Social Index, short-form video content is the most watched type of social media content.
It is also essential to share here that long-form videos lag far behind short-form videos in this research. Therefore, this study will surely be helpful for you to modify your content strategy to get the maximum advantage of multiple formats.
Instagram Creators Experience Massive Boom with Reels
Content creators and marketers experienced a great improvement in their reach with Reels. However, for brands, both types of video content are equally useful to earn reach according to their business nature and industry. There is no set rule to prefer any one of these video content types at all. Instead, as the brand owner or content creator, you need to examine which content type provides you with better output.
Bottom Line
No one can deny that the reach of Posts and Reels is entirely different from each other. Instagram clarifies this itself and states that they aren’t ranked the same. But both of these Instagram video formats can help you earn more engagement from users. Therefore, it is essential to focus on your content strategy and targeted audience and then strive to create the best content for them. Also, examine the analytics to find out which option is better working for you. When it comes to connecting with your audience on Instagram, views are quite important.
Lastly, no matter whether you post Reels or In-Feed videos, make sure it’s appealing to your targeted audience and content creators, as creators will drive important interactions that the Instagram algorithm loves to see. This practice will surely help you enhance the reach of your video content and help you achieve the desired output.
