Combining P.R. and SEO Can Catapult Your Website Traffic

Digital marketing has become the key to the online success of any business these days. Businesses go after every possible option to earn a slice of market share and strengthen their online presence. Combining PR (Public Relations) and SEO (Search Engine Optimization) could be a great option for a business looking to achieve the aforementioned goals. Thinking of combining P.R. and SEO may sound a bit odd to business owners and digital marketers. We know both these fields are considered different, with one dating back to the pre-internet era and the other appearing on the scene after the introduction of the internet. 

The important thing is that these fields share similar goals in the modern digital era. While SEO revolves around various keywords and their strategic use to rank websites higher, P.R. offers channels in the form of content strategy for the natural use of such keywords. Gone are the days when SEO professionals used to rank websites higher by using tons of keywords in one place. Times have changed, and the prominence of websites relies on quality content and earned backlinks. So both these fields are important in their own places. 

P.R. relies on quality content to earn media coverage, while SEO uses various methods to improve search engine rankings. Both these fields aim to bring a higher flux of organic traffic to the website. Suppose you combine the P.R. and SEO of your business and make them work in tandem with each other through various channels like blogging, content management, and multiple events. Their combination will help you earn quality backlinks and catapult your website. Keep on reading this blog if you want to learn about the magical combination of these fields.

Why is there a Need to Combine PR with SEO?

Although PR differs from SEO, it can combine with SEO to deliver ideal results. Here is how some P.R. strategies can help you earn quality backlinks and improve your website's SEO. Resultantly, your business will enjoy a better online presence, and your website will get more organic traffic. Further details are given below:

Creation of Quality Content

PR relies on content to reach out to the targeted audience and effective channels for better exposure. Creating quality content infused with naturally embedded keywords will play a key role in earning backlinks for your website. It can be valuable and beneficial for your business, targeted audience, and other websites. The presence of quality content on your website will allow you to strengthen your relationship with other websites. 

Quality content for your customers and the targeted audience will urge other websites in your niche to link to your website. This practice will help you drive a huge flux of organic traffic to your website, searching for valuable content. Additionally, quality content on your website will open doors to other P.R. opportunities for your business. Always check plagiarism before adding content to your website.

 Media Coverage Efforts

PR involves Relations with people who have access to influential industry-related magazines and newspapers. Such people can help you earn media placements and valuable backlinks. Websites these days are competing against each other to secure sufficient media coverage. P.R. can help you get it by strengthening relationships and creating opportunities to get worthwhile mentions and media coverage from prominent media sources.

Creating quality content is not enough if you want to get mentions and backlinks from websites considered an authority in a particular niche. P.R. can help you grab the attention of sources and provide you with valuable backlinks, opportunities to guest post on authoritative websites, and mentions from popular magazines and newspaper websites. This entire practice will ultimately help you improve the SEO of your website.

Guest Post Opportunities

As media coverage is in the form of backlinks and business mentions from other sites, P.R. can also help your site to secure guest posts from websites where your content will get attention. While things in the SEO world have changed lately because of various updates in search engine algorithms, the importance of guest posts remains intact. P.R. professionals can use guest posting opportunities on other websites to acquire valuable links for a particular website.

The goal of P.R. should be to secure guest posting opportunities on influential websites with good SEO rankings. Posting quality content on such websites and infusing your backlinks in the content will help you drive organic traffic to your website. The PR team should ensure that the website they are choosing for guest posting purposes relates to the niches of your website. It should be considered a credible source in your niche to help you get ideal results from your guest posting efforts. 

Getting Reviewed

Another way to secure valuable business mentions and backlinks is by inviting various publications to review your business and its products or services. It will help you grab the attention of new consumers and earn quality backlinks that will improve the SEO of your website. Another way to obtain reviews is using UGC (User Generated Content) for this purpose. 

The purpose of the P.R. team is to reach out to target consumers, and if you need reviews for your products or services, reviews from users can prove to be a gold mine.

Additionally, your P.R. team can collaborate with websites that are purposefully developed to host reviews from general consumers about various businesses and urge users to post their reviews on such websites. Doing so will not only help your website get a higher flux of organic traffic on your products and services page but also help you enhance brand awareness. 

Your satisfied consumers who put their effort into reviewing your products or services will serve as your brand's biggest advocates. Hence, reviews will help you improve SEO, earn more backlinks, and enhance brand awareness. 

Reaching Out Through Interviews and Podcasts

The main purpose of P.R. for a business is to ensure a great reach of the business to prospects and earn valuable mentions and backlinks to get a higher flux of organic traffic. Securing interviews can help you achieve all these goals easily. You just have to reach out to content creators who create content by interviewing business persons and publishing information about particular niches through interviews and podcasts.

The PR team can connect with content creators and urge them to host an interview where you will represent yourself as a prominent entity in a particular niche. You can impress content creators by presenting them with an interesting pitch capable of impressing them and their targeted audience. This entire process will allow you to earn valuable mentions and grab the attention of new users interested in your niche. 

Brand Recognition

We can call brand recognition or awareness the main goal of SEO and P.R. The combination of both these strategies can result in a winning situation for your business and catapult your website significantly. SEO needs social proof and backlinks from authoritative websites (especially ones that resonate with your niche), and P.R. can help you get these elements from prominent sources. Additionally, PR can help you secure valuable mentions from renowned publications, newspapers, and magazines. 

As a result, your business will get attention on social media and search engines. This attention will lead to significant brand recognition. Enhanced brand recognition will help build trust and loyalty amongst existing customers. Moreover, search engines will also trust your website and rank it higher as a result. Hence, providing it with more exposure. 

How SEO Helps PR?

As mentioned earlier, the combination of P.R. and SEO can work wonders for your website. We have already discussed how P.R. can help you improve the SEO of your website. It is time to discuss how SEO can help P.R. and catapult your website. Read on to learn more.

Finding Keywords

PR is about widening your brand's reach to consumers, influencers, and authoritative websites in your niche. Therefore, it needs quality content for this purpose. However, you improve brand recognition and online presence with quality content only. 

Therefore, you need suitable keywords to be infused in the content naturally to appeal to users, influencers, other websites, and search engines alike. Before that perform proper keyword research and also find related keywords for your content. SEO helps P.R. teams to gain knowledge about the suitable keywords that should be infused into the content for productive results. 

Performing Analysis

Another amazing benefit of SEO for P.R. is its ability to offer key insights. These insights help businesses modify their P.R. strategies and enhance their reach. Additionally, the data obtained from these insights ensure the formulation of long-term strategies to get productive results. Finally, the SEO backs P.R. with technical analysis of content-related data. Here are some significant data insights obtained for P.R. through SEO analysis.

• The average number of people visiting the landing page
• Number of people signing up for emails
• Social media engagement rate
• Average time spent by users on the page
• Data regarding the download of content from the website
• Backlink analysis
• Bounce rate 

All these results help P.R. and SEO teams to join hands together. Both teams can develop strategies to help particular businesses get more organic traffic on their websites and enjoy a better online presence. 

Putting it Together

The modern digital era has brought significant changes to the marketing world. Digital PR, considered an entirely different world to that of SEO, is now considered its an inseparable part. The combination of both these worlds allows businesses to align their message through every possible channel to reach out to the targeted audience, whether it is a blog or a podcast. Moreover, combining these fields allows businesses to enjoy a better online presence and catapult the prominence of their website on search engines. They also enjoy huge popularity on social media and get a higher flux of organic traffic to get better results.