A Handy Dandy Sales Copywriting ChecklistCorrectness Tone suggestions Full-sentence rewrites
It’s time to move away from the hyped out headlines and generic templates. The focal point of your entire sales presentation should be your solution… not the manipulative tricks used to persuasively close leads and convert traffic.
Before you write your sales page, these are the questions you need to answer:
- What problem(s) do you solve?
- What proof do you have that your solution actually works?
- What, exactly, is included with your product/service? Be specific!
- What’s the story behind your product/service? Come on… there has to be a good one! Great ideas never come from nowhere.
- What are the features of using your product or service? Start here, it will make the next question easier to answer. Example: Lightweight design, only weighs 10 ounces.
- What are the benefits of using your product or service? For each feature, add a “so…” and finish the statement out with related benefits. Example: “10 oz. lightweight design, so you can carry it anywhere and it’s comfortable to use with only one hand.”
- What are the alternate options available for this product or service? It might not be a competitor… it could also be a more complicated process for achieving similar results. Of course, competition counts here too!
- What are your leading advantages over the other options?
- How many unique hooks or angles can you take with your product or service? (Specify unique niches.)
Take your time and answer each question as detailed as possible. The information you come up with will help shape a natural, straight forward presentation to introduce your solution to qualified buyers.