Why Your Small Business Should Have a Blog
There is an outdated misconception that blogging is for individuals to share their personal stories, recipes, or generally keep a public journal. If you’re the type that relates blogging to mind dumping or sharing the juicy details about that vacation you just took… you might not understand how a blog can help grow your small business. Read on:
A Small Business Blog Helps Expand Influence
Blogging for small business enables you to establish authority as a leader within your industry by offering extra information.
For example, let’s say you own an antique store. In your brick and mortar location, your brand is known as a store where people can buy antiques. However, your blog will open up the opportunity to teach people about decorating with antiques, refurbishing or repurposing antique furniture, even appraising the value of old coins…
And just like that your small business will become a trusted authority to a very wide (and targeted audience).
A Small Business Blog Allows You to Gauge Interest Before You Act
If you’ve been considering a new idea or product, your small business blog can be used as an (unofficial) testing ground. Open up comments and you’ll get the insight you need through feedback from an impartial readership, without wasting the time, effort, and money into implementing something new.
More importantly, feedback on your blog is the best source of information to determine what is working for your business model… and what isn’t.
A Small Business Blog Helps You Better Understand Your Brand
Know up front who will read your blog… and why. While keeping your posts within a range of expertise (avoid topics that can’t be loosely related to your business/audience) it’s okay to give your personal take on things because an effective blog is all about building and maintaining a personable brand that your audience will relate to.