image of tausif akram By: Amby
26 Dec 2014

What Not to Believe About Web Design

Amazing web design is a complicated thing to accomplish. First of all, you need to gather all of the perfect pieces for your tailor-made puzzle, while keeping all of the wrong pieces out of the box. These wrong pieces mess with the rest of your complete image and can be the poison of high-quality designs. Somewhere in the process of conceptualization, collaboration, approval, and feedback, many great designs go wrong. So how do you avoid this? Here are some of the most common myths that you should not believe in web design.

  1. Design Makes Everything Better

Your website is more than a collection of graphics, colors, and fonts. It is an experience, and interaction, and a service that provides a function. A great designer can offer up solutions for complicated problems such as awkward user journeys, but they cannot do anything. The amazing design will not repair poor engagement, increase traffic, fix a lack of content, or enhance conversion rates. Content should always come above design in the ladder of what’s important to your brand. If you have the content ready ahead of time, you can fix various marketing problems before the design even comes an issue, ensuring that your new site doesn’t need serious revisions just to engage customers and generate leads.

  1. The more features, the better the design

Design isn’t an all-expenses spared shopping spree. Too many website owners try to squeeze as many ideas as possible into a single website in the belief that if their website does more, their users will appreciate it more. However, over-crowding actually damages your website. A less complex site can provide users with a clearer primary message, thereby providing an intuitive, memorable and positive brand experience. If you aren’t sure whether you’re going too far with features, try building the mobile version of your website first, this will force you to put your most important aspects ahead of the ones that you don’t really need.

  1. Success will happen Immediately

When planning a website design, many companies make one of two common mistakes. Either they believe that the most difficult part of the process will be building their new website, and bringing the site to life will simply happen by itself. Or, they view the website as something they can simply put out onto the internet and then forget about, leaving the content to go stale. The best thing you can do for your website is to treat it similarly to a magazine or newspaper, providing constant updates so that users get a different experience every time they visit. If you keep providing engaging, fresh content, then your users will keep coming back for more.

  1. Don’t ask for feedback – Surprise your Users

You don’t have to sit around wondering whether your readers appreciate the content that you provide on your website. A great way to help you build a better, more successful website, is to ask your users what they want. Don’t ask them specifically about the design, but question what they like most about your brand or service, and what features they think are the most important. By doing this, you will be able to determine which factors are not relevant to your customers, which means you can cut them out of your strategy.

  1. You and Your Customer View Your Website in the same way

This is a problematic issue that happens time and time again with new websites. As the owner of a business, it’s easy to automatically assume your consumers use the same terminology as you do, and therefore need to be approached with information in the same way. However, this is rarely the case. Your website needs to bridge the gap that exists between consumer and product, communicating with them on a level that they can connect with and understand.

Don’t start by introducing your customer to the solution for their problems. Instead, recognize what those problems are. Address the wants, nears, and concerns of your primary audience and build a relationship with them. Once you have accomplished this, you will be more credible in offering a pitch for your product or service.

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