By: Amby
8 Sep 2018

13 Mind-Blowing Digital Marketing Statistics | SmallSEOTools


Digital marketing is indeed a game of numbers. To win at it, you have to know some numbers for yourself and build your strategy around them. It could be knowing the number of posts-per-week that works best for YOU, the platforms that are converting most effectively, or even the number of people that are searching for your targeted keywords.

Running your business with numbers in mind will help you make data-driven decisions, which in turn wins you the game.

But it can be difficult to find the digital marketing statistics you need to help inform your digital strategy. So Small SEO Tools decided to do the donkeywork of scouring the Internet to find some key digital marketing statistics to help you make better decisions in your digital marketing efforts. We've also included “What to do” sections under each stat to help you figure out what to do with the data in question.

Ready to see the world in numbers? Let's start:

1. Google estimated that the Internet contains over five million terabytes of data, out of which the search giant has indexed only about 0.04% of it all.

(Source: Google, 2016)

Yes, the astronomical amount of information that Google has indexed until date, is not up to even 0.5% (half of one percent) of what is in the entire world wide web. As of 2016, Google knew of (not indexed) about 130 trillion web pages. It just makes you think about how large the Internet is, from the dark web to the completely unknown.



What to do: Don’t let your website be one of those resources that are not yet indexed. Create great content, perform all your on-page and off-page SEO chores, and submit your Sitemap to the Google Console.

2. 75% of users don't click past the first page of search results.

(Source: imFORZA, 2017)

How often do you scroll past the first page of search results when searching? Most likely not often, and it's same with your target audience. Usually, the searcher always find what she's looking for on the first page.



What to do: Always strive to feature on the first page of results for your top keywords. Second page is not that helpful and nobody cares about page 53. For first page, quality content and backlinks are vital.

3. Google changes its search engine algorithm roughly 500 - 600 time per year.

(Source: Moz, 2018)

Although most of these algorithm changes may not have much effects on your rankings, chances are that a few major updates can happen within the year. Also, the majority Google’s algo updates go unannounced (looks like Google deliberately keeps those away from the public), but the major updates are sure to get talked about.



What to do: SEO requires that you continually stay updated with the latest strategies and techniques. You'd be surprised to find that what worked last month may not be obtainable anymore for high rankings. Read top industry blogs and always watch out for Google’s announcements. But above all, understand that Google’s first focus is ALWAYS the user — they set up their algo to favor the user first. So you'd want to ensure your content and website are always set up to provide the best possible experience to the user. That's how to stay on top of any of the updates Google brings to the table.

4. Companies are predicted to spend $79 billion on SEO by 2020.

(Source: Statista via Search Engine Land, 2018)


Thinking you're done investing in SEO? Wait until the competition surprises with huge SEO investment and take over #1 position. The truth is that SEO is one of the few digital marketing techniques that still work great today and smart marketers have realized this and are putting their money where it matters.



What to do: If you're not doing enough to compete favorably, sooner or later, it might be too late. With the fact that search provides 90+ percent of all web traffic, beating social media by more than 300%, you just have to play along. Don't be afraid to invest in helpful SEO tools or hire a content writer that can create result-guaranteed, quality content for you.

5. 72% of marketers say the single most effective SEO tactic is relevant content creation.

(Source: MarketingProfs, 2016)


Quality content is the key ingredient in any good SEO strategy. Improvements in content have been known to increase website traffic by as much as 4,000%. Smart marketers understand this, that's why 55% of them say blog content creation is their top inbound marketing priority in 2018 and beyond according to HubSpot.



What to do: With this stat in mind, the reality is that the majority of your competitors are doing content marketing and a lot of them are planning to create even better content. You have to start creating relevant, quality content immediately.

6. Only 15% of enterprises are using AI as of today, but 31% are expected to add it over the next year.

(Source: Adobe, 2018)


You may not realize it yet, but Artificial Intelligence (AI) is absolutely revolutionizing virtually all areas of business, including marketing. PWC even named AI as one of the eight essential technologies in business. According to a 2018 Venture Scanner report, there are 1,652 AI startups and private companies that have captured over $12.24 billion of funding.



What to do: If your business is not positioned to survive and even triumph in the looming AI-dominated world of business, then you're late. Find opportunities that your digital marketing can use AI to grow your business.

7. Google is responsible for 94% of total organic traffic.

(Source: Web Presence Solutions, 2017)


To win at SEO, you have to play by Google's rules. In 2017, NetMarketShare also published a report which stated that Google accounted for over 79% of all global desktop search traffic, followed by Bing at 7.27%, Baidu at 6.55% and Yahoo at 5.06%. Ranking high on Yahoo or Bing is okay, but going by the numbers above, marketers who focus on Google are likely to enjoy the most business. A 2018 report by MarTech even finds that 70-80% of search engine users are only focusing on the organic results.

What to do: When creating content or doing SEO, take into consideration Google’s most prominent ranking factors. Also consider using tools like Google Search Console to sharpen your digital strategy.

8. Companies that blog receive more traffic, leads, site links, and 434% more indexed pages than those who don't.

(Source: HubSpot, 2017)


B2B marketers with blogs receive 67% more leads. Companies that blog receive 97% more site links than those who don't. Companies that blog have 434% more indexed pages than those who don't. And companies with more indexed pages get far more leads. Companies that published 16+ blog posts per month has almost 3.5 times more traffic than companies that published zero to four monthly posts.



What to do: The trick is to blog, blog, and blog some more. Don't wait; start a blog on your website now and never stop. There are so many benefits of blogging that you won't know until you start and stay with it long enough.

9. The number of voice queries increased 3,400%  between 2008 and 2017.

(Source: HubSpot, 2017)


The emergence of voice technologies like Google Home, Amazon Echo Show, and other smart speakers as well as voice-first assistants like Google Assistant has given rise to voice search. And the trend is still growing at an astounding rate.



What to do: You have to start now to position your web presence to take full advantage of the voice revolution. We recently created a fully detailed guide on how to optimize your website and content for voice search.

10. LinkedIn is the most effective social media platform for delivering content and securing audience engagement.

(Source: LinkedIn, 2017)


While Smart Insights and Clutch state that Facebook provides the highest social value for B2C (96%) and Linkedin provides the highest social value for B2B (93%), LinkedIn has been found to be the best social media platform for delivering content and securing audience engagement. In fact, in the past two years, content consumption on LinkedIn has increased by 21%.
What to do: Share every piece of your content on LinkedIn if you're targeting a B2B audience and on Facebook if you're targeting a B2B audience.

11. 80% - 90% of shoppers read online reviews before making a purchase.

(Source: Forbes, 2017)


How many times have you tried looking up a service provider or company online before doing business with them? The fact is that almost every online buyer does the same.



What to do: Ensure that your online presence is always topnotch. Take over the first page of Google for your *business name* as the search query. When people want to buy from you, they're likely to type in your name on Google first. If the first page is loaded with negative reviews about your company, you end up losing more business than get to you. If a user drops any negative review about your company anywhere online, do well to handle it in a clean, professional way.

12. 69% of digital media time is spent on mobile.

(Source: comScore, 2017)


AdWeek’s finding sort of confirms this as they report that mobile now represents almost 7 in 10 digital media minutes, and smartphone apps alone account for half of all digital time spent. Users who have a bad mobile user experience are 60% less likely to revisit and purchase from that brand in future, according to a Smart Insights 2017 report. Also, 40% of visitors will skip to a different search result if the first is not mobile-friendly.



What to do: Start by making your website responsive. Then consider website load speed. A 10 second page load time has a 123% higher bounce rate than a 1 second page load time according to Think With Google, 2017.

13. On Google, 18% of organic clicks go to the #1 position, 10% of organic clicks go to the #2 position and 7% of organic clicks go to the #3 position.

(Source: Slingshot, 2017)


Unsurprisingly, most of us find what we are looking for in the first few results. As you can see, the difference between 1st and 2nd position is absolutely huge. 8% out of a billion searches is, well, a lot. In that same Slingshot study, tests for Bing show the following: 9.7% of organic clicks go to #1, 5.5% of organic clicks go to #2, and 2.7% of organic clicks go to #3.

What to do: If you're going to do SEO, aim for the first three positions. This is especially important for your top 5 main keywords. For secondary keywords, you can accept lesser positions.


Your turn

Given that the state of digital marketing is always evolving, it is important to stay abreast with the latest research to be ahead of the curve. When building your digital strategy, whether for SEO, content marketing, social media, or paid advertising, always look for the right stats and make your decision based on what has proven to be effective.

It's also important to keep track of what is working for you in your business. To do this, use tools like Google Analytics, Google Search Console, or even our premium quality free SEO tools. That way, you'll be able to see what is working, what you need to change, and the best chances of growing your business.You can also Like Smallseotools facebook page and small seo tools twitter page.