The Simplest Trick to Increase Sales on Your Ecommerce Site
You’re not going to believe how easy and obvious this trick is. Go grab a beverage and take a seat, prepare to have your mind blown.
Fix Your Product Descriptions
Yup, that’s it. Your product descriptions suck. Seriously… go take a look at them. Pick any random product on your ecommerce site and check this list:
- Are keywords present in the product title?
- Are keywords present in the product description?
- Are the product features listed clearly?
If you answered yes… that’s your problem. Your product descriptions are focusing on SEO, not sales. If that same product can be bought on any other website for a cheaper price, nobody is going to want to buy it from you.
What a Product Description Should Say
“It’s hard to imagine my life before her. Or a day without her. So much of what I take for granted, simply wouldn’t exist. She is the force that holds our life together. She is my everything. The center of my universe.”
Let’s play a game and see if you can guess what that description is selling without clicking this link (http://www.youtube.com/watch?v=r-S2Yjli9kc) to find out.
The point is that this product description isn’t describing the product. At all. Instead, it’s describing why you should buy the product.
Why It Matters
You’re not the first, last, or only ecommerce site on the web. Sure, SEO can help bring targeted buyers to your website but that’s not going to equal profit. Turning traffic into starry eyed customers is how your ecommerce site can build a loyal customer base.
If your product descriptions don’t break the bad habit of focusing on features then you will be stuck competing against other websites to offer the lowest price. Trust me—you don’t want that! Instead, don’t give potential customers a reason to shop around for a better price.
Sell the why and the price won’t matter.