The Secret to Seductive Sales Copy
Take notes: when looking for the magic sales copywriting formula(s) that will increase conversions, you are bound to run across an unbalanced mix of advice.
So it is important to understand—above all else—that “sales copy” itself is often a misused and misunderstood phrase. It is used to generically categorize everything from landing pages to advertisements and everything in between.
The reason that is important is because different intentions have different requirements and guidelines that should be used. This is why you can’t really learn the secret to seductive “sales copy” but you can learn the secret to writing better copy—in general—and how to apply those secrets (well, they really aren’t that big of a secret) into various platforms.
With that being said, there is one word that can dramatically increase your conversion rate for every advertisement, landing page, web page, blog article, brochure, flyer, and basically anything you plan on publishing.
This is in direct contradiction to everything you’ll ever learn when you research writing “sales copy”—a phrase often used to describe long form sales letters.
A long form sales letter is usually based on a template, it begins with a strong headline and is followed by a hot button, a story, motivation, evidence, call to action, and then a second call to action (more like a “But wait!”) designed to ignite action out of the scrollers who haven’t given you their credit card information yet.
In other words, a long form sales letter is usually what you see on those scammy affiliate marketing sales landing pages. Blah.
Copy that sells, on the other hand, is not based on a specific formula or template other than this:
- Strong, attention grabbing headline.
- Something powerful and unforgettable.
- Persuasive call to action.
As long as you have those 3 points, you’re golden.
In print, and on the web, people have a short attention span when it comes to ads.
That’s why you don’t want to go with anything long or excessive. Who cares?!
If you want a good example of simplicity… look at the leader of this new trend in marketing strategies.
Apple may be a quality product, or it might be an overpriced gadget. It depends on who you ask. But nobody can deny that Apple uses simplicity in everything they publish. One bold statement, one unforgettable line, one clean picture, and no clutter. The extra white space fits with Apple design (visually) and everything about this brand says simple… and purposeful.
The no-nonsense approach cuts down on jargon but still uses power words. Highlight your core benefits with words like “Easy” instead of fluffy phrases like “Not difficult to use”.