Tantalizing Titles: SEO Optimization Factors for the Head of Your Post
The title, headings, and intro to your online content are the first impression your reader gets of your website and the information you are offering to them. As you know, although first impressions may not always be accurate, they are incredibly important when it comes to grabbing the attention of your target audience and keeping them engaged. If you haven’t organized your titles and headings properly for SEO purposes, then the rest of your content is all the more likely to be ignored.
- Optimize Your Title Tags
Despite the constant changes to various Google algorithms that have taken place over the recent months and years, it’s surprising how many websites continue to stuff keywords into their title tags. Remember, your title needs to look natural and engaging. Although it can be useful to include a keyword, it is important that you don’t go as far as spamming up your tags.
Perhaps the most important thing you can do is stick to a title that makes sense, and only use your target keywords if you can fit them naturally into the heading. You will also need to think about writing titles that attract traffic and encourage high click through rates. Ranking at the top of Google’s search results is only one part of the battle, you also need to convince individual users that your website is worth visiting.
- Use a SEO friendly URL structure
Most people prefer to use the title of the post or page as the structure for their URL, because it is more visually appealing, and also ensures that your target keywords can be seen in the title, and the URL accordingly. Think about what looks better:
- com/12/23/34/erfrjfreierogogriero.html; or
Using your post title makes the URL friendlier for search engine optimization, and also helps to make your website look more professional. If you are using a content management system such as WordPress, you should be able to easily change your URL in your general settings.
- Use the Right Keywords
Focusing on keyword-density in all aspects of content marketing and search engine optimization was a popular strategy once-upon-a-time. A lot of websites continue to use the wrong keywords, wasting money on targeting words that they are never going to rank for, and wasting time on a marketing strategy which isn’t going to work. Stay away from high-search volume keywords in your tags, titles, and body content, and look for long-tail options instead. If you’re a lawyer in Austin Texas, then try to rank for the keyword phrase ‘Personal Injury Lawyer, Austin’, rather than just ‘lawyer’.