12
Nov
2018
By: SmallSEOTools

SEMrush Review Outrank Your Competition in 2019

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Let's face it:


It is no easy task driving traffic to a website.
And as if that's not tough enough, competition for traffic is exuberantly ferocious and it is getting stiffer by the day. Everybody wants to get to the top of search engine results pages (SERPs). Usually, when strategizing for a digital marketing campaign, you would often have to go through so many steps and processes, deploying and testing different tactics to see what works and what doesn't.  This normally takes a lot of time and effort, and there's no guarantee that all your newly tested tactics will end up getting you the results you want.

 

Wouldn't it be more time-saving and less hassle to just copy what is already working? Why go through all the harsh steps when you can easily pick up proven tactics that get results fast? This review takes a look at SEMrush, a truly remarkable clump of tools you can use to “steal” the best performing strategies of your competitors, to leapfrog them in almost all areas of digital marketing including search, social, and paid traffic.

 

Semrush

 

But SEMrush does more than help you outsmart and outperform the competition. It has a feature for pretty much any aspect of digital marketing, whether that is SEO, PPC, or just any online marketing strategy.


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WHAT IS SEMRUSH?

 

SEMrush is an all-in-one online platform with a batch of tools for performing multiple digital marketing activities including:

 

  • Comprehensive keyword research

  • Detailed SEO audit for blogs

  • Backlink tracking and strategizing

  • Social media marketing research

  • Pay-per-click advertising research

  • And a lot more.

 

SEMrush serves as a powerful and versatile competitive intelligence tool with which you can gain a full visibility into the marketing activities of your competitors on a multichannel level and as such gain an insight into the effectiveness of their marketing approaches.

This competitive information can help you decide which strategies might be best to implement in your own online marketing campaigns. It also shows you why some of your competition is doing badly so you can avoid those dead-end strategies and not waste your time.

In short, it is safe to say that SEMrush is like having a spy stationed right in the marketing department of your competitor. It literally feeds you with all their marketing strategies and approaches.

The information collected by SEMrush is presented in well-designed, easy-to-understand reports and charts. Right on the dashboard, you can compare domains side-by-side to more clearly visualize the data and gain even deeper insights.

And you can start using it for free!

 

Semrush software


 

FEATURES OF SEMRUSH (AND WHAT YOU CAN DO WITH THEM

Just so that you understand how versatile and robust this tool is, here is an overview of its features and what you can do with those features:

 

1. Organic Research

 

  • See competitors’ best keywords

  • Discover new organic competitors

  • Observe position changes of domains
     

2. Advertising Research

 

  • Uncover your competitors’ ad strategies and budget

  • Analyze your online rivals' ad copies and keywords

  • Discover new competitors in AdWords and Bing ads

  • Localize your ad campaigns
     

3. Display Advertising
 

  • See top publishers and advertisers

  • Analyze competitors' display ads

  • Spot new publishers

  • View displays from different devices
     

4. Backlinks

 

  • Conduct a deep link analysis

  • Understand referring domains' authority

  • Check backlinks' types

  • Spot your links' geolocation


5. Keyword Research

 

  • Find the right keywords for SEO and PPC campaigns

  • Gather phrase matches and related keywords

  • Get long-tail keywords

  • Explore multinational and multilingual environments
     

6. Product Listing Ads

 

  • Define your product listing ads competitors

  • Get insight into your PLA competitors’ product feeds

  • See your competitors’ best-performing PLAs
     

7. Keyword Difficulty
 

  • Find keywords with less competition

  • Estimate keyword difficulty instantly
     

8. Domain vs. Domain
 

  • Set side-by-side domains' comparisons

  • See domains’ common and unique keywords

  • Visualize data

 

9. Charts
 

  • Compare domains with key visibility indicators

  • Conduct competitive analysis

 

10. My Reports

 

  • Gather all the SEMrush data in one elegant custom PDF report

  • Design your report using branding and commenting features

  • Share and schedule your reports to go out on a regular basis

 

Semrush competitor research


 

11. Keyword Magic Tool

 

  • Get over 2 million keyword ideas

  • Use Keyword Grouping to segment your keywords by topic

  • Pick the best keywords and save them in

  • Keyword Analyzer

  • Export your selected keywords to other SEMrush tools

  • Create up to 50 target keyword lists
     

12. Position Tracking

 

  • Track your positions for any keyword

  • Discover local competitors

  • Group keywords with tags

  • Target different devices

 

13. Site Audit
 

  • Check your site’s health with SEMrush's SEO analysis tool

  • Prioritize SEO issues and decide what to fix first

  • Track SEO optimization progress

  • Find and fix hreflang mistakes

  • Ensure the security of your website with HTTPS checks

  • Detect all possible AMP implementation issues
     

14. Social Media Tracker
 

  • Develop a winning social media strategy

  • Track and analyze results

  • Build amazing reports
     

15. Social Media Poster

 

  • Post to Facebook and Twitter from one place

  • Schedule posts and manage your schedules

  • Save time on social media management by using advanced features

  • Analyze your content performance
     

16. Brand Monitoring

 

  • Monitor your brand reputation

  • Discover new opportunities

  • Track backlinks

  • Learn from your competitors
     

17. On Page SEO Checker

 

  • Analyze Google ranking factors affecting your website’s performance

  • Get actionable recommendations based on collected data

  • Carry out in-depth comparison analysis of

  • Google’s top 10 performers
     

18. Backlink Audit Tool

 

  • Find all your backlinks using the Search Console integration

  • Discover and remove potentially dangerous backlinks

  • Send toxic backlinks to the Google Disavow tool

  • Keep your backlink profile clean with regular recrawls
     

19. Organic Traffic Insights

 

  • Unlock the “not provided” keywords

  • Merge Analytics and Search Console data

  • Analyze keyword potential
     

20. Content Analyzer

 

  • Assess your website’s content

  • Measure the content you publish externally

  • Compare the performance of different content pieces
     

21. PPC Keyword Tool

 

  • Collect keywords through multiple channels

  • Manage and optimize keyword lists

  • Get rid of cross-group negative keywords

  • Polish your keyword list with Recommendations


 

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HOW TO USE SEMRUSH TO OUTGUN YOUR COMPETITION IN 2019

 

With SEMrush, you can dissect everything your competition is doing, from rankings, to advert copy, and backlink profiles. Everything! Armed with this information, you can either copy what's working or create a more effective strategy.

Additionally, SEMrush lets you know whenever there is a new player in the market and observes what shape their marketing activities take (it's like a predator big cat watching a younger rival wander into his territory — you know what usually happens next, right?)

We would focus on four key areas you can use SEMrush to track and outperform your competition:

 

Organic Search

 

SEMrush offers data into the SEO tactics of competing brands — the keywords they're ranking for, their search positions for each keyword, the amount of traffic each keyword is attracting, etc.  You can create a counter strategy to outrank the competition by better targeting the keywords they rank for or targeting keywords they are weak at.


Paid Advertising

 

SEMrush also reveals a lot about what the competition is up to in paid search. It helps you identify PPC competitors, their ads, ad copy, spends, clicks, as well as their highest-performing keywords.

By comparing your advertising approaches with those of your business rivals, you'll be able to find what makes competitors’ paid advertising strategies tick. From here, you can move to doing things like creating a better strategy, adjusting your budgets, creating better ad copy, etc.


 

Link Building
 

SEMrush can show you lengthy lists of competitors’ backlinks, which you can actually export in spreadsheets. This report provides you with information on competitors’ backlink strategies including legitimate methods (blogs, directories, etc.) and illegitimate methods for gaining domain and site authority on Google.

With that, you can easily create high-quality backlinks without much efforts by identifying the legitimate methods that's working for them and doing it even better.


 

Social Media Reach
 

SEMrush makes it easy to measure the performance of a brand’s social strategy. By gaining visibility into that aspect of marketing, you can find better ways to reach out to your audience on social media, build greater engagement, and turn social connections into buyers.

 

Content Marketing

 

SEMrush shows you the content pieces your competitors are creating. Then it shows you which of those content are ranking well, the keywords used, and the amount of traffic each post drives as well as which pieces of content are not performing well.

You can use this info to create better blog posts, outshining the competition in search and user engagement. SEMrush can even help you see trending topics + engagement data to help you identify what topics are working so you can create content that flies.

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OTHER KEY DETAILS ABOUT SEMRUSH


What is the price for SEMrush?

 

SEMrush offers four monthly subscription plans:

 

  • Pro for $99.95

  • Guru for $199.95

  • Business starting at $399.95

  • Enterprise plan uses custom pricing

 

Price of Semrush

 

All plans are recurring subscriptions.


How trustworthy is SEMrush?

 

SEMrush currently has over 3 million people using it. They have about 30 geo-databases and well over 130 million domains in its databases along with 800 million keywords. There are literally tons of reviews all over the Internet detailing how useful SEMrush has been.

 

Any recommended specs for using SEMrush?


If you want a fleshed out digital solution to help track, inform, and improve your SERP placement, SEO strategies, backlinks, social media strategies, PPC, and other digital marketing activities, then this is the tool for you. It's competitive analysis, auditing elements, keyword tracking, and reporting capabilities are some of the most valuable features to use and we recommend that you check them out.


Any downside with SEMrush?

 

Based on several tests carried out by our in-house engineers, we can say that there's really nothing to dislike about SEMrush.

But just to be sure, we looked around the Internet to see what issues SEMrush users had with using the platform. We found that the tool has no real downsides. In fact, the only seemingly major challenge we noticed with the users is the issue of cluttered user interface (UI).

 

But as you may know, the issue with all analytics platforms is that they have, by their nature, a cluttered UI because of the numerous data they have to display. While SEMRush allows users to customize their dashboards with the widgets of their choosing, it doesn't have a collection of custom-built templates like the Google Analytics Solutions Gallery. But if you look closely, the problem is not really with the tool, but the users. Most UI complaints occur if the user doesn't really know how to properly use all the reports and data presented.

Other than that, SEMrush is the perfect tool for carrying out ALL your digital marketing strategies.


 

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OUR VERDICT


By our appraisal, we reckon that SEMrush is really a great one-stop-shop for your marketing needs. If you're looking for a reliable “toolbox” to take care of virtually all your digital marketing, then this is the solution for you. Once you have identified the right metrics, you can use them in creating more engaging tactics and content to beautifully leapfrog the competition on the marketing front. This process doesn't take long. You can get any meaningful data from the tool with just a few clicks after signing up for free.

 

semrush login

 

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