Original Content Can Bury the Plagiarized One in Rankings! How?

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VIEWS: 2613 Views CATEGORY: SEO READING TIME: 12 Min To Read UPLOADED ON: 07 Dec 2022

With every passing day, the web world is becoming smarter. The strategies that worked in your favor a few years back might have become obsolete, or they are no longer considered ethical. The websites working in this dynamic digital environment must be aware of how things can turn upside down with a single update brought by Google. Among multiple factors that need to be taken care of by webmasters and SEO specialists, the guidelines of Google contain the utmost value, as a little negligence can haunt your position on the Search Engine Result Pages (SERPs).

The content on your website is the most crucial aspect that can break or make your authority in the eyes of search engines and the audience. No website will desire to become blacklisted or face a downfall in rankings. Verify your website ranks by using a keyword rank checker to save time and effort. You should know that original content can bury the plagiarized one in rankings, as there is no place for plagiarism over the web. Neither the search engines nor the readers approve of plagiarized content, and as a backlash of committing this sin, you can face a loss in traffic and never obtain a good ranking on search results. 

If you are wondering on what basis we are making this statement, then continue reading this blog post till the end. Here, we will highlight what kind of content can sink your web pages’ rankings. You’ll also get to know the measures you can take to find and eradicate plagiarism from your content.

So let’s dig into it without any further ado! 

Google Updates Say It All!

As per the updates rolled out by Google for analyzing content on web pages and ranking them on its search results, plagiarized content can easily get buried under the original one. Here are the two major spam policies of Google regarding plagiarism.

Scrapped Content

Scrapped content

As per the guidelines of Google, if your site contains content that has been taken from authoritative sites, it will be regarded as scrapped. The content taken from highly credible sources is also considered scrapped unless you provide additional services or different content on your site to the visitors. Scraping content and presenting it as it is in front of the audience doesn’t provide any value to the users. This act may also lead you to face copyright infringement. You can also face a downfall in rankings if Google receives a significant number of valid legal removal requests. 

Google considers the following as scrapped content and advises sites not to get involved in such deceitful activities.

  • The web pages copy and publish content from other sources without incorporating original content or without citing the actual site.
  • The sites that reproduce content already published on other sources without providing any unique benefit to the reader or user.
  • Sites involved copying content from other sources and slightly modifying it by altering some words with their synonyms or through automated techniques. 

Automatically Generated Content

Automatically generated content

Besides scrapped content, automatically generated content is also considered a spam technique by Google in order to manipulate search engine rankings. This type of content is generated through software programs, and they don’t offer anything unique or valuable to the users. The automatically generated content is also regarded as plagiarized, and it can be easily buried under original content on search rankings. Examples of automatically generated content include the following.

  • Text containing the keywords searched by the user but making no contextual sense. 
  • Content that has been translated by an automated tool and published without human review.
  • Content is produced through automated processes that don’t comply with user experience and quality.
  • Text is produced through automated techniques like paraphrasing, synonymizing, or obfuscation.
  • Combining text from multiple sources and publishing it without providing anything valuable or unique to the readers. 

How to Ensure Originality in Content?

Ensuring originality in content is crucial for sites to save themselves from getting outclassed by competitors. The policies of Google discussed above regarding plagiarized content sums up the entire case and should be enough to stop you from any sort of plagiarism. Here’s what you can do to make sure your content won’t face a decline in rankings. 

Share Your Own Diggings

Whatever content you are looking forward to publishing on your site should be backed up by intensive research. You cannot afford to share or discuss any point in your content without conducting in-depth research on it. The research phase is considered a crucial part of the entire writing process, as it helps you dig into the topic and follow an audience-centric approach to produce content. By following this technique, you’ll be able to come up with your own diggings, and the need to scrap content or use automated content-producing techniques will be eliminated. As a result, you will end up with high-quality, valuable, and plagiarism-free content that will be capable of obtaining the top position on search engine result pages. 

Conduct Plagiarism Test

Conduct plagiarism test

A plagiarism test through a reliable plagiarism tool is a must-follow step for every site before getting any content published. It is because this advanced plagiarism checker allows you to make sure there is no existence of plagiarism in your content. You may not realize and plagiarize some portions of your content unintentionally. Even if you didn’t intend to scrap content, it could happen accidentally. Moreover, you can also keep a check on your writers who are providing content by conducting plagiarism tests regularly. It will allow you to analyze content quality and originality and steer clear of this plague before it becomes a threat. 

Bottom Line

Content has always been among the top-ranking factors. It is usually considered the pillar of marketing in general and search engine optimization (SEO) in particular. Producing original content is certainly the key to annihilating your competitors. The Google updates are making things tougher, but quality standards are maintained this way by liquidating duplicated content producers. The recent update by Google in which it has de-ranked the sites that were publishing AI-generated content is something that cannot be ignored. In this regard, it becomes essential to conduct thorough research before penning down content. Even if you believe that the words that you have jotted down are unique, you still need to run a plagiarism test to ensure that whatever you are publishing contains no shreds of duplication.


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