More Myths about SEO That Need to be debunked
When it comes to learning the best practices for your SEO tactics, it can be difficult for many people to differentiate between what can be seen as “good advice”, and what is simply a myth. The last thing that you want to do when you’re working to achieve success, follows tips that could actually be damaging to your SEO strategy. With that in mind, here are some of the common myths about SEO that need to be debunked, before you get started.
- Organic Results are Boosted by Paid Search
There is absolutely no evidence whatsoever that paid search options improve your organic rankings in any way. Actually, many of the most important search engines around, including Yahoo, Google, and even Bing, have implemented measures to ensure that cross-overs are completely avoided.
- Link Building is Black-Hat
It’s very easy for link building to become spam when it is used indiscriminately as a way to boost your rankings. However, if you do it right, a specific amount of link building can be essential to ensuring the success of your business and can be incredibly beneficial when it comes to increasing your organic search rankings. Remember, to make sure that you’re using valid link-building strategies, your website should only link to relevant and reputable websites.
- Keyword Stuffing is Still Relevant
Packing your content full of the keywords that you would most like to rank for will only provide you with one result – lower quality posts and content. A much better strategy for improving your SEO is to make sure that your keyword use remains concise, which provides a better reading experience for your user, and reduces the risk that search engines will regard your content as spam. Remember, the more engaging and interesting your content is to read, the more likely it is that users will share your posts with their friends and acquaintances.
- Social Media Has an Impact on Search Results
Although it is true that an active social following can have a direct impact on marketing efforts for any company, by increasing shares and improving conversions, there is no evidence to support the idea that this can be implemented in search rankings. Some experts suggest that Google is particularly considerate of content that has been placed on Google+, but your best options are generally to focus on social media websites that are used by the largest percentages of your current target market.
- Anchor Texts should always Include Keywords
Once, it was useful for individuals to optimize their hyperlinked text in the best possible way – however, it’s less essential today. In fact, if you overuse the number of keywords and phrases dotted throughout your post, Google might end up seeing you as spam, and penalize you with a poor ranking. Remember, when it comes to SEO, changes are happening all of the time, and what might have worked perfectly for you a few months ago could already be damaging and outdated. As major algorithm updates continue to emerge, SEO practices can change overnight – so always be prepared and stay up to date.