Key Points for Building a Better Blog

There are two kinds of blogs: those worth reading and those that shouldn’t exist.

If your blog's sole purpose has always been for SEO reasons, then you fall into the latter category. This should be when you decide to scrap it or do something different, because a better strategy will bring qualified leads to your website.

Start by stopping. Stop worrying about link-building strategies, keyword optimization, Google PageRank, and all the other nonsense. Stop overlooking the most crucial element of a successful (therefore top-ranking) blog… that they are worth reading.

Mix it up

A blog doesn’t have to be entirely articles. Trigger and intrigue other senses with visual blogs such as videos or infographics. Keep traffic engaged with an audio podcast they can listen to while multitasking, because time is precious.

Have a point

Don't bother saying anything if you don’t have something worth saying. Blogs are for your audience, not for you. So, create content that is helpful for your readers. Otherwise, skip it, as Google now does not rank content that isn't valuable to their readers.

Take another look at quality vs quantity.

One of the most misinterpreted pieces of advice circulating the Internet marketing industry is to prioritize quality. If you follow this logic, you might only publish one to two posts a week. That’s a good start, but it works on an individual level, too. A strong topic and effective post do not have to be a certain length (or word count).

Ensure Originality

Another important factor to consider is avoiding any sort of duplication in your content. You can provide value in your blogs only by offering original content that is helpful to the audience; otherwise, if search engines find duplicated information, they will simply bounce back. 

Therefore, you should ensure originality of your content with the help of a plagiarism checker. It will help you recognize the slightest trace of duplication so that you don’t lose traffic due to negligence.

Find Suitable Images in High Quality

 Don't leave your blog simply with text. Make sure to add visually appealing images related to your blog, as a picture is worth a thousand words if it contains quality. But if you are using an image you find on the web that is blurry, has the wrong dimensions, or is low quality.

Don't worry! You can easily use the Image Search tool to find better versions of available similar images worldwide. With the help of this tool, you can explore images from multiple search engines, including Google, Yandex, Bing, etc., to find a better version of the image.

Optimize for the Right Audience

Just forget that search engines exist for a moment. That’s not the point of a blog. Successful content marketing focuses on your core audience(s) and should appeal more to your best customers. It helps to filter out unqualified traffic.

Clean it up

If your blog has become a “waste of web space”, you should clean it up. Delete all useless and worthless posts. Even if it means starting over entirely from scratch, there’s no point in keeping something that offers nothing of value. Make room for something useful.

Tell a story

This is a general trigger when looking for a topic idea. Some stories express a message, stories that the right audience will relate to, stories that define the why behind who you are and how you do business.

If you don’t have any personal stories on your blog… tell one now!