The Most Important Rule to Follow to Rank Well on Google

There are over 200 Google ranking factors. But if you want to rank well on Google, you may only need to follow some of them. It's challenging to remember and adhere to all the ranking factors. Google even keeps Some factors secret, and who knows how many new ones they keep introducing as their engine and algorithm evolve?

But there's a rule which, if followed, holds a more significant impact on search rankings than fulfilling almost all of Google's factors. It is the only rule you should follow even if you only partially commit to getting a go at most other ranking rules. To understand this, you first need to know how Google Search works.

HOW SEARCH WORKS

Google Search typically has three distinct phases:

• Crawling the web to find web pages
• Indexing the web pages found
• Presenting the webpages found based on the user query

That's typically how Search works. The GoogSearchking systems are designed to sort through hundreds of billions of web pages to find the MOST RELEVANT, valuable results in a fraction of a second and present them in a way that helps the user find what they're searching for.

According to Google, "These ranking systems comprise a whole series of algorithms. Search algorithms look at many factors, including the words of your query, relevance, usability of pages, sources' expertise, and location and settings, To give us the most useful information."

Now, take note of the word "RELEVANCE."

GOOGLE'S BIGGEST SEARCH GOAL

Google has repeatedly made it clear that its most significant aim with Search is to provide research and possible experiences for users. How? By giving the MOST RELEVANT CONTENT to searchers on the results pages.

Google's core philosophy is about satisfying a searcher's intent. When a user finds what they're looking for, to Google, that's a successful search operation. And that's what they've always wanted to do with Search — presenting what the user wants to see. And very quickly, too. Google has focused on a similar goal for its image search engine. The image finder is an advanced form of search engine that allows users to search through images instead of words. You can find relevant picture results through any image through this tool.

By providing the user with the best experience — in terms of relevant content delivered within a fraction of a second — the user will keep coming back to Google, which allows the company to monetize through ads. In 2018, Google’s total revenue amounted to about 136.2 billion U.S. dollars. But out of that, ads gave them the majority of their earnings, 70.9 percent of the company's total revenues. Which means Google made about 116.3 billion US dollars from ads alone. That's a crazily high amount of money!
 

But here's what:
If they didn’t focus on user experience and making the user happy, Google wouldn’t be able to make all that money. They wouldn't be able to get people to return to their website day after day. They would not have been the most popular search engine. They would have failed! This is so important to Google that they introduced machine learning and artificial intelligence into search to understand search intention better and deliver the most relevant results. It's called Google RankBrain and is an extension of Google Hummingbird.

And with the help of user signals such as click-through rate) and how much time users spend on a page (dwell time), the search engine gets an idea of how well searchers’ intent is met, allowing it to refine and improve relevance continually. Googler Andrey Lipattsev revealed that the three most important ranking factors Google uses to rank a website are backlinks, content, and, yes, you guessed it, RankBrain.

One industry study found that not only are search results more relevant than ever, but many simplistic techniques to artificially inflate PageRank — like intentionally lengthening word count and unethical keyword stuffing — are becoming less effective. Backlinks are also becoming less important because of the rise of mobile search queries, given that pages viewed on mobile devices are often liked or shared but seldom linked to.

WHAT TO DO

Focus on RELEVANCE! Create content that accurately and pointedly nails user intent. If you do what’s best for the user, you'll have the highest probability of ranking well in the long run. By focusing on the user, you'll be “organically” aligned with Google's core philosophy — satisfying the user.

In other words, if you, as an SEO-minded content publisher, want your content to be ranked well on Google Search, the first and most important rule is to make it relevant to the user. You have to provide the information searchers are searching for, answer their questions, or solve their problems. Relevant content answers as many questions as possible and deals with the most significant aspects of a topic.

WHERE TO START

According to Google:
“The most basic signal that information is relevant is when a webpage contains the same keywords as your search query. If those keywords appear on the page or in the headings or body of the text, the information is more likely to be relevant. Beyond simple keyword matching, we use aggregated and anonymized interaction data to assess whether search results are relevant to queries. We transform that data into signals that help our machine-learned systems better estimate relevance.”

As a webmaster, SEO, or content developer, you can *start* by using targeted strategic keyword research to identify which words are relevant for which search terms. Latent Semantic Analysis, where you utilize the best-matching LSI keywords, comes in here. Why Latent Semantic Analysis? Before Google rolled out Hummingbird, Google used to analyze only individual keywords on pages. But with Hummingbird, it started analyzing and understanding the general context of the page's topic, not only keywords.
It is called “Semantic Search.”
Semantic Search talks of the effort by search engines to do a better job of understanding natural language queries. Put differently, search engines can understand topics and rank search results accordingly.

THE BOTTOM LINE IS…

The more relevant, useful, and intent-compliant your content is, the more likely it is that it will achieve a good ranking. Don't just focus on some “general ranking factors.”Of course, the general ranking factors provide an overview of which signals are generally the most important in search. In a way, they give webmasters the most important areas of optimization to focus their SEO efforts on; they are no longer universally applicable to all queries.

Today, what matters is individual content relevance depending on the specific user intent. Thus in today's ranking system, your main task as an SEO or online marketer is creating relevant content targeted towards clear user intent. Thus making RELEVANCE the most important rule to follow in today's search landscape.