How to Get Visual with Your Social Media Marketing
Statistics have shown across every social media platform available on the internet today, that photographs and images possess the highest potential for sharing. Photo-based sites such as Pinterest and Instagram are fantastic opportunities for companies who have a base in selling products with a visual appeal, such as home accessories or clothing, but that doesn’t mean that other businesses cannot make the most out of images in their social campaign. With a bit of creativity, most brands can find a great way of sharing their content with a visually appealing spin.
Infographics, quotes, and motivational images are all examples of great visual content, and some companies will even benefit from sharing content and images that their customers have supplied before. Reposting a picture sent in by your customer strengthens your relationship with your existing consumers, whilst drawing in new potential clients as well. Reports have suggested that anywhere up to 85% of the market are visual learners, which means that your customers will digest and absorb information more readily when they are viewing text that has been linked with pictures.
Use Images that Grab Your Readers’ Attention
The unfortunate truth is that today, instant gratification has led to most audiences having a very short attention span. In an age overwhelmed by information, people have to pick and choose the content that they want to pay attention to, and there are dozens of different options vying for their attention. This means that most people simply skim through the text to find something that catches their eye. When someone is presented with a long list of text, they can quickly switch off because they feel that they do not have time to read all of it. However, if you break your text up with images, then you can grab their attention and make larger chunks of text seem less intimidating.
Use Images that Make a Point
Although the right content can be persuasive and engaging by itself, a couple of the right pictures can help to take your argument or idea a step further. Not only do images help to break up chunks of text, but they also give the reader a chance to stop and think about points that have been made. This is particularly crucial when a company is attempting to explain how a certain process or product works with step by step directions. After all, in the end, you want your reader to go away with a better understanding.
Using Images can Improve SEO
Everyone knows that effectively using SEO strategies and tactics is essential to improving the health of an online marketing campaign. A great way to boost your SEO efforts is to add a few pictures to your post with relevant meta-tags. This should include the title, the file name for the image, and the alt and description tags. As long as you properly label all of these things, Google will be more capable of indexing your content and figuring out just how useful and relevant it is to your audience.