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Blogging can be an incredibly useful tool in the world of online marketing. It’s one of the best ways for you to connect with your existing audience, reach out to the peers in your industry, and attract potential clients. All the while, you’ll be proving yourself to be a reliable source of information within your field, increasing your engagement with the online world, and improving your website’s Search Engine Optimization.
You don’t necessarily need to be the best writer in the world to have a blog, that’s what professional content writers are for. However, you do need to make sure that the message you’re putting out into the world is an authentic one.
Choose your Platform
To get started, you’ll need to figure out where you’re going to create your blog. Most of the time, the best option for beginners is an open-source CMS such as WordPress, which comes with fantastic tools for blogging, and allows individuals all the space they need to grow into full-blown, customized websites. Of course, if you’re not comfortable with WordPress, there are a number of other options available, such as Tumblr, or Blogger.
Get your Domain
Anyone can get a domain, and if you don’t get one for your online blog, you’re basically telling the world that you’re not serious enough about your progress to do one simple thing. What’s more, with your own domain, you can do more to customize the appearance of your blog.
Decide what You’re Going to Focus on
You should already have a concept in mind about what you’re going to be blogging on, but if you don’t, it’s time to decide. If you want to make yourself an expert within your particular industry, then you’ll need to write about your field. Try to pick a topic that is neither too narrow nor too broad, and stick with it as much as possible.
Track your Visitors
Try to set up tracking for your website so that you can keep an eye on exactly how many people are visiting, how long they usually stay, and what kind of posts they’re most interested in. Google analytics is a great way to measure the traffic on your website, and it doesn’t cost a single penny to use.
Promote your Posts
Once you have started blogging, you will be part of a community, and that means you’ll need to start connecting with your peers, engaging in new conversations, following other blogs, and commending the posts that you like. Feel free to link to your blog from time to time through social media accounts, and invite visitors to subscribe for updates.
Keep an Eye on the Trends
Try to keep informed about everything that’s going on online. It’s essential to stay current if you want to appeal to your readers and avoid turning them away from your website. Read the news, look into the information that’s trending on Facebook and Twitter, and make sure you’re always a part of the biggest thing, so long as it pertains to your industry.