Alongside keyword density and the frequency of publishing new articles, this question is one of the most common mysteries surrounding effective blog management.
Except that it’s not really a mystery, when you take away all the bad advice and common “guidelines”, that is. You see, there are website owners who specifically ask for a specific word count, usually 350 words or 500 words.
The problem with that mindset is that:
a. When you offer payment based on word count, you will probably end up with fluffy content.
b. When you focus on word count guidelines, you are probably over thinking it and will probably end up “over optimizing” which actually hurts you more than it helps you.
c. Word count probably has nothing at all to do with the user-readability or SEO value of your article.
d. All of the above, replacing “probably” with “definitely”.
D. The answer is D.
If you take specific word counts out of the equation, you allow yourself to let the topic decide. Sometimes a short blog post nails the subject perfectly (so why mess with it?) Sometimes, the topic can be elaborated and result in a lengthy blog article.
In general:
When publishing a guest blog or marketing article with a niche publication, there are usually guidelines regarding approximate word count or article length. These guidelines will vary, but as a general rule of thumb you should aim to have a medium to long article.
That is, your articles should be as long as necessary to deliver an unforgettable message (or teach an invaluable lesson) and not a single word longer. Edit and revise, obsessively.
Finally, you should always remember that word count is a simple ballpark guideline. What matters more is readability. A boring or overly optimized article will lose readers in the first paragraph, while an entertaining and/or engaging article will keep readers hooked from one word to the next… and it won’t matter how long or short it is!