Getting Customers to Find and Trust You

When it comes to digital marketing, there are a lot of moving parts involved, and the elements that exist online become increasingly important with each passing day. Most of what occurs online today have connections with content, as this is what helps you to be found, why people are interested in you, and how you start to have value. Without a content platform, various other marketing stages could be wasted. People today rely upon the ability to find information about a company, product, service, individual or cause simply by typing a query into their ideal search engine. This means that if they don’t find the content that you’ve produced, they’re not going to consider you to be worthy of their trust. This is why building trust is so important.

Building Trust Online

There are four main methods of building trust with your online audience.

Blogging

This is the number one starting point for your content marketing strategy, because it makes syndication, sharing and content production so easy. Search engines love blog content, and it provides an area for you to organize a wide portion of your editorial thinking, allowing the posts you make to be expanded into content for workshops, articles, and e-books.

Social Media

If you’re avoiding social media, then you’re actively avoiding an opportunity to achieve a bigger market for your business than ever before. Today, a wide range of networking can be done through sites like Facebook, LinkedIn, and Twitter. What’s more, connecting social media to your blog posts can increase your share-ability, and increase the number of organic links that you benefit from.

Ratings and Reviews

Review and rating websites such as CitySearch and Yelp have become hubs for user-generated content. Combine that with the fact that Yahoo, Google, and Bing all provide opportunities for people to review and rate businesses, and you’ve got all the makings of an important content category.

Testimonials from Customers

Customer testimonials are an incredibly powerful type of content. Every business should take steps to get more customer testimonials in various forms, from the video to audio and written elements. This content provides fantastic trust-building endorsements for your business and can improve your conversions more effectively than many other forms of content. Providing Valuable Content A further facet of building trust is offering your audience content that educates and informs them. Here are some ways that you can focus on providing valuable content to your consumers.

Write White Papers

It’s a good idea for any company to invest in a good core-story that has been documented in the form of an e-book or whitepaper. This content should be something that delves into the idea of what makes your firm different, and what sets you apart from other people in your field.

Write FAQs

There’s no denying the value of the information that is packed into FAQs throughout the internet – but doesn’t be afraid to go beyond the routine questions and answer some of the queries that rarely get asked too. Cover anything that you think could help to make you look good in comparison to your competition.

Show Success Stories

Offering examples of actual customers from the past achieving success in some manner through the use of your service or product is a great way to show new clients that your business has value. When prospects can relate to success stories that you post, they are far more likely to trust you to give them the results they need, and thereby engage with you.

Most of what occurs online today have connections with content, as this is what helps you to be found, why people are interested in you, and how you start to have value. Without a content platform, various other marketing stages could be wasted. People today rely upon the ability to find information about a company, product, service, individual or cause simply by typing a query into their ideal search engine. This means that if they don’t find the content that you’ve produced, they’re not going to consider you to be worthy of their trust. This is why building trust is so important.