Generating Huge Online Marketing Results, with a Tiny Budget
In today’s modern society, generating attention online is comparable to generating cold, hard cash. Of course, in a world where popularity translates to currency, it can be difficult to attract the ears and eyes of your preferred target market. Most of the time, you will be fighting for recognition against larger, well-established companies who generally have a larger financial reserve to fund their marketing department. What’s more, you’re also competing against the various distractions online that draw your potential buyers away from your company and towards other forms of internet-based entertainment. Fortunately, your marketing strategy doesn’t have to be worth a goldmine to stand apart from the crowd.
Google+, Instagram, Facebook, and Twitter, are all popular social media sites that any marketing campaign should be leveraging if they want to get more attention for less cost. Creating profiles on the right websites is an ideal way to source traffic for your company, and it provides an unbeatable opportunity for you to track down customers that may never have come across your business if it weren’t for the wonders of the World Wide Web.
All a social media presence is going to cost you is time, and in return, you could find that you receive as much as 30% more traffic per month because of the moments you’ve dedicated to Twitter posts and Facebook statuses. If you share good content and participate with people within your particular network, then your profile will build and thrive quicker. The most important thing to remember is that you may have to be patient, as it can take up to a year for your social profile to start really becoming popular.
Google is by far the most popular and regularly utilized website on the internet, so if you’re not using it, then you’re seriously missing out. Through the process of a good search engine optimization strategy, you can help yourself rank higher on the Google results page, which can, in turn, bring more visitors to your site. There are some seriously expensive ways of using SEO tactics, but there are also some cheaper opportunities too. As long as you follow the right link building tactics, create good, shareable content, and ensure that you are doing everything within your power to stick to the rules of Google’s algorithms as they continue to change, you’ll be on the right track.
With over eight-hundred-million visitors every month, YouTube constitutes a powerful platform for marketing an online business. As soon as you start your internet marketing strategy you will be competing with YouTube videos for your target market, so why not place yourself in the same playing field? You’ll need to do more than simply post random videos sharing thoughts about your product. The videos that you make should ideally include:
- A clear message
- A headline which includes valuable keywords
- A call to action
A lot of businesses dream about having their business or product endorsed by a celebrity known on a global scale. However, if you’re running a relatively small business, the chances are that you’re not going to get a superstar commercial endorsement straight away. Instead, try seeking out a local celebrity, an unsung hero or a newsworthy individual who has been getting a lot of attention in your area lately. Because they’re close to you, these people should be easy enough to locate and contact, and you don’t even have to pay them if you don’t want to, just offer up a gift (like your service or product).
If you can, catch up with the local celebrity you choose a few days after their commercial endorsement to see what they think about your product. Remember, you want some honest feedback, as the response you get could make for great marketing content or useful advice.
You don’t need thousands of dollars or a publishing company to get distribution for a book these days. Amazon will allow you to upload an eBook for free, with a 33% take on each sale that you get. This may not seem like much, especially if you’re selling your book for a small price (which you should be), but the goal here isn’t necessarily to make a profit, so much as it is to generate leads.
Even entrepreneurs without a great deal of time or literary skills should consider this option, as it’s possible to search online for affordable ghost-writers who can help you convert your blog posts into an eBook format.